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Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & M

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk? Snack cake brand plays dumb with “touchdown” baseball reference, then reaps record engagement levels on its Twitter account.

  2. George Takei Presents #OdesFromTheCode For H&R Block It’s tax season, which means the biggies are waging a marketing war for the honor of handling your return.

  3. Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.

  4. How To Get Links, Leads, Shares & Sales From What You Already Know Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.

  5. The 7 Most Meaningful Dimensions For Customer Segmentation Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.

  6. Is Interactive Content In Your Future? If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors.

  7. Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video The results of the live-stream heavyweight battle are too close to call, but Twitter’s Periscope has come out of the gate swinging.

  8. Spotted: Google+ Stories Appearing As Individual Google Now Cards If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Domaining

  1. 8 Facts About Choosing the Right Domain Name, www.huffingtonpost.com

  2. Do Domain Extensions Matter?, www.websitemagazine.com

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Do Employers Own LinkedIn Groups Created By Employees?, Eric Goldman

  2. Twitter’s role in the retail path to purchase, Twitter Blog

  3. 11 Most Actionable Takeaways from Social Media Marketing World 2015, www.adweek.com

  4. 13 Instagram Tools for Businesses, www.practicalecommerce.com

  5. 2015 Social Media Benchmarks: Can You Guess The Results?, heidicohen.com

  6. 4 Ways to Use Twitter To Supercharge Your Online Credibility, www.jeffbullas.com

  7. 5 Facebook Features That Help Promote Your Business, www.socialmediaexaminer.com

  8. 6 Ways How You Can Ace Social Selling, www.martechadvisor.com

  9. Adapting With The User; Facebook Still Rules The Social Roost, adexchanger.com

  10. Facebook Insights: A Detailed Guide to Facebook Analytics, www.razorsocial.com

  11. Getting Ahead of the Facebook Marketing Curve, authoritylabs.com

  12. How to Control Access to Your Social Media Accounts, www.socialmediaexaminer.com

  13. How to Use LinkedIn Premium For Your Business, www.searchenginejournal.com

  14. Pinterest Acquires Team From Hike Labs, techcrunch.com

  15. Snapchat Replaces “Best Friends” With Friend Emojis, techcrunch.com

  16. Twitter Complies With Turkey’s Request, Ban to Be Lifted, recode.net

  17. Twitter says the key to winning an election is definitely more Tweets, qz.com

  18. Watch Brands Live-Tweet the Final Four, adage.com

  19. Which Brands Are Taking Advantage of Instagram?, www.emarketer.com

  20. Why social media startup Banjo will strike a chord with marketers, fortune.com

  21. Your Go-To Social Media Checklist for Your Next Update, blog.bufferapp.com

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