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Writer's pictureFahad H

Marketing Day: Hootsuite news, Prime Now on Alexa & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 4 reasons you should attend MarTech this May Mar 21, 2017 by Scott Brinker Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show.

  2. Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv Mar 21, 2017 by Barry Levine Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.

  3. Amazon Alexa now accepts Prime Now orders via voice Mar 21, 2017 by Amy Gesenhues Amazon says Prime Now members can order multiple items at once and Alexa will automatically choose the next available two-hour delivery slot.

  4. Twitter, Periscope make it easier to stream TV-quality live broadcasts Mar 21, 2017 by Tim Peterson Twitter’s Periscope Producer API removes the added step of piping a broadcast through Periscope’s app, which could degrade the stream’s quality.

  5. Google thaws (a little) on defamation cases Mar 21, 2017 by Chris Silver Smith Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.

  6. 5-year trends in artificially intelligent marketing Mar 21, 2017 by Daniel Faggella How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.

  7. What happens when Google pushes into branding and messaging? Mar 21, 2017 by Pauline Jakober As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.

  8. Google announces new brand safety controls for display & video advertisers Mar 21, 2017 by Ginny Marvin After coming under fire, Google says it will address advertiser concerns over extremist content.

  9. What is the GDPR, and why should martech care? Mar 21, 2017 by Todd Ruback Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.

  10. How to harness the power of Facebook Local Pages to drive in-store sales Mar 21, 2017 by Tom Kuhr Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.

  11. Instagram opens shoppable organic posts to more businesses in the US Mar 21, 2017 by Tim Peterson Instagram will enable more US brands to sell products through organic photos using a new in-app tool.

  12. New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses Mar 20, 2017 by Tim Peterson LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.

  13. How to scale content creation for social and digital channels Mar 20, 2017 by Digital Marketing Depot Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale and meet the increasing demands of content marketing today.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

  1. 5 Positive New gTLD Charts, Domain Investing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 12 Helpful Tips for Effectively Using Social Media at Events, Top Rank Marketing Blog

  2. Customer Service on Twitter: The Dos and Don’ts, Branded3

  3. Facebook’s powerhouse Dynamic Product Ads – why and how to use them, 3Q Digital

  4. How to Achieve Consistent Branding on Social Media, Social Media Explorer

  5. How to Effectively Generate Backlinks on Pinterest, Small Biz Trends

  6. LinkedIn’s Enterprise Edition for salespeople costs $1,600 a pop, per year, Quartz

  7. Mine LinkedIn Psychographic Data via Sales Navigator Easter Egg, Aimclear Blog

  8. Pinterest to Marketers: Get Your Mother’s Day Campaigns in Gear, Adweek

  9. Reddit plans a profile page redesign reminiscent of Facebook and Twitter, TechCrunch

  10. Retailers Can Now Make Instagram Posts Much More Shoppable, Adweek

  11. Social Media Content Strategy: 4 Critical Questions for Small Businesses, Small Biz Trends

  12. The 2017 Facebook Awards Are Now Accepting Entries, Facebook for Business

  13. Twitter nixed 635k+ terrorism accounts between mid-2015 and end of 2016, TechCrunch

  14. What Does the Bot Bubble Mean for Facebook’s Long Game?, Street Fight

  15. What Instagram Influencers Charge to Post Sponsored Content, MarketingProfs

  16. Where To Find Viral Content To Boost Your Brand’s Social Standing, Webpresence Inbound Marketing Blog

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