Mar 29, 20164 min read

Marketing Day: Hootsuite buys Sales Prodigy, Instagram’s longer videos & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Snapchat has changed its terms of service, privacy policy Mar 29, 2016 by Tim Peterson Snapchat has updated its policies to account for new information it collects, suggest new search plans and fend off the government.
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers Mar 29, 2016 by Barry Levine The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online.
Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro Mar 29, 2016 by Marketing Land Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning.
Instagram welcomes minute-long videos for all accounts Mar 29, 2016 by Greg Finn Soon all users & brands will have the ability to share longer 60-second videos on Instagram.
10 tips for avoiding shady SEO providers Mar 29, 2016 by Greg Gifford Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
“Search disruption is coming!” and 9 other expert insights From LSA16 Mar 29, 2016 by Wesley Young The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
Brands can now pin how-to guides on Pinterest, but not as ads Mar 29, 2016 by Tim Peterson On Tuesday Pinterest is showing off the first set brands using new how-to pins that people can click on to see step-by-step guides.
Is customer service a key to content marketing success? Mar 29, 2016 by Rachel Lindteigen Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy.
Live video sharing & storage platform Katch makes it possible to search its 1M archived videos Mar 29, 2016 by Amy Gesenhues The live video cloud storage provider is celebrating its one-year anniversary this week.
Achieve sweet success with marketing segmentation Mar 29, 2016 by Mary Wallace You can’t get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results.
Gmail Ads: Email marketing without the emails Mar 29, 2016 by Laura Collins What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact.
Distributed publishers face the third-party measurement question Mar 29, 2016 by Tim Peterson Facebook and Snapchat offer publishers more eyeballs, but will publishers need ComScore and Nielsen to audit those audiences for advertisers?
Startup Pyze launches free business intelligence and personalization platform for mobile apps Mar 29, 2016 by Barry Levine New service employs machine learning to automatically segment users and determine the best time to send notifications.
Report: Facebook Messenger might become your new mobile wallet Mar 28, 2016 by Tim Peterson Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information.
Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile Mar 28, 2016 by Barry Levine Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.