Sep 25, 20145 min read

Marketing Day: Hootsuite Adds Voice Integration, Attribution Modeling Challenges & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Enterprise Local Marketing Automation Tools – New Market Intelligence Report Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing […]
Hootsuite Bringing Voice Integration To Social Customer Service Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the telephone. By the end of the year, Hootsuite plans to give businesses the ability to offer customers complaining on social media, the chance to call customer service directly about the issue. And, as anyone […]
Dear News Corp & Google: An Open Letter On Their Open Letters To Each Other Over Competition Last week, Rupert Murdoch’s News Corp sent an open letter to the European Union outlining competition concerns it has about Google. This week, Google has fired back with its own open letter addressed to Murdoch. Both letters have issues, so consider this an pseudo-open letter to both of them. The News Corp letter was sent […]
3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly Any method of attribution has its strengths and drawbacks. Contributor Kohki Yamaguchi outlines factors every marketer should be aware of.
Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6% After 2013′s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and e-commerce sales are going to continue to climb this holiday season. According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion. The same report claims e-commerce sales […]
Mobile Web Enthusiasts Unite! A Peace Offering For Responsive Web Design Advocates If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.
8 Questions To Ask Before Choosing A Tag Management System Contributor Josh Dreller weighs in with part four of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
Gigya Survey: 77% Of Consumers Say They Have Used Social Logins Driven by a strong preference for convenience and a limited wariness about privacy, U.S. consumers have sharply increased their use of social logins to connect with digital sites and apps in the last two years, according to a Gigya survey released today. Seventy-seven percent of consumers have logged into websites and mobile apps using social […]
Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge […]