Oct 6, 20173 min read

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2 Oct 6, 2017 by Debbie Qaqish In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization.
Are Home Service Ads the death of home-based businesses on Google? Oct 6, 2017 by Joy Hawkins Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing Oct 6, 2017 by Barry Levine It will have a profound effect, he says, on how products are designed, presented, sold and used.
How to build an audience of consumers in today’s highly competitive environment Oct 6, 2017 by Peter Minnium Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
The world of martech stacks from a B2C brand, B2B company & agency perspective Oct 6, 2017 by Amy Gesenhues This year’s MarTech Conference Boston brought together Red Wing Shoe Co.’s director of marketing technology, iCrossing’s CTO and Entuity’s VP of worldwide marketing.
But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers Oct 6, 2017 by Amy Gesenhues MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers.
2017 growth hacks: Increase CTR by monitoring competitive offers Oct 5, 2017 by Lori Weiman Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.