Oct 28, 20164 min read

Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

ABM brings the right guests to the party; marketing automation keeps them engaged Oct 28, 2016 by Jeffrey L. Cohen What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
A Penguin’s Tale: Responding to the latest update Oct 28, 2016 by Dave Davies What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
It’s scary how many ways SEO can go wrong Oct 28, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
Look to Thanksgiving dinner for holiday shopping trends Oct 28, 2016 by Adam Weiss Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web” Oct 28, 2016 by Matt McGee In this week’s podcast, we meet a company that’s aiming to put an end to thinking about “online” and “offline” as different user experiences, and what that would mean for marketers.
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’ Oct 28, 2016 by Nadine Dietz & Erica Seidel Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
Reddit launches ad targeting product based on site visits Oct 28, 2016 by Tamar Weinberg Reddit’s new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
How consumers use reviews and what you can learn from them Oct 27, 2016 by Digital Marketing Depot Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews; which factors (quantity, recency, content) affect conversion rates most; and why consumers are choosing your competitor over you.
Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016 Oct 27, 2016 by Amy Gesenhues The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue Oct 27, 2016 by Greg Sterling Paid clicks were up 33 percent year over year, but cost per click was down 11 percent.