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Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).


  1. Is holiday paid search more competitive in 2017 than 2016? Dec 8, 2017 by Andy Taylor Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.

  2. Facebook will (finally) shift to viewable-only organic reach counts for Pages next year Dec 8, 2017 by Tim Peterson Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.

  3. How to choose the right customer data platform Dec 8, 2017 by Digital Marketing Depot Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data.

  4. Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates Dec 8, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad impressions.

  5. How to nurture new vs. existing leads Dec 8, 2017 by Seth Price Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.

  6. Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr Dec 8, 2017 by Tim Peterson Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Study: US consumers think their personal data is worth only $244 per year Dec 8, 2017 by Greg Sterling The survey of US and UK consumers found considerable confusion and ambivalence about the collection and use of personal data by marketers.

  2. How to increase database integrity to crush your 2018 targets Dec 8, 2017 by Scott Vaughan As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.

Online Marketing News From Around The Web:

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