Jan 8, 20155 min read

Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Tren

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest Newcastle launches its “Chores” video in response to this year’s Doritos Super Bowl advertising campaign.
U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore] Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops.
Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported the following US holiday traffic and sales figures: Mobile traffic: 45 percent of all online traffic for the 2014 […]
A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity Harassment and hate speech threaten to poison the social media waters, making them toxic for users and marketers. Columnist Eric Schwartzman proposes a solution.
Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of […]
5 Key Mobile Marketing Trends For 2015 Columnist Aaron Strout predicts what’s in store for mobile in the coming year.
8 Ways Your Home Page Is Like A Multiple Choice Test What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores.
How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data] How are retailers engaging mobile shoppers with push notifications, and what’s the impact? Columnist Brent Hieggelke examines data from 150 retail apps.
Facebook Shares More Evidence That Facebook Video Is Really Big In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%.
CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them” “It’s not challenging our core business; it’s helping our core business,” he says on growth of digital.
Live Blog: Facebook, Google & Pinterest Talk Audience Engagement At CES It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement. They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without […]