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Marketing Day: Hiring An Agency, Google SVP Leaves For Uber & Facebook Adds “Call Now&#82

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. SPONSOR MESSAGE: Marketer’s Guide- B2B Marketing Automation Platforms This free guide analyzes the current market for marketing automation platforms including the types of vendors serving the market and the capabilities available.

  2. Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of animals in puppy mills.

  3. What Mobile Millennials Want: Structure Without Obligation Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation.

  4. Want To Win Fights With Your Web Designer? Use These CRO Tactics When should you take off the gloves and have a dustup with your designer? Columnist Jeremy Smith shows you how to make your CRO case in a powerful way.

  5. Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study] New study shows mobile e-commerce behavior doesn’t mirror online purchasing habits.

  6. A New Way To Look At Hiring An Agency Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture.

  7. All-In-One Marketing Platform Percolate Raises $40 Million In Series C Financing Start-up plans expansion to offer CMOs a central system for managing global marketing operations.

  8. Report: Google Communications SVP Rachel Whetstone Leaves For Uber Re/Code is reporting that Google’s SVP of Communications and Policy Rachel Whetstone is leaving for a similar role at Uber.

  9. Facebook Now Lets People Call Businesses From News Feed Ads The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Facebook Hires Former FCC Chairman Martin for Access Policy, Bloomberg

  2. 4 Steps To Social Media Spring Cleaning, www.searchenginepeople.com

  3. Are LinkedIn Groups Worth the Trouble? 17 Tips for Success, contentmarketinginstitute.com

  4. Boost Facebook Engagement and Drive Event Marketing, www.searchenginejournal.com

  5. Creating Social Media Marketing Plan From Ground Zero, www.searchenginejournal.com

  6. FbStart distributes $100 million in benefits to more than 3,800 startups in the first year, developers.facebook.com

  7. How to Create a Social Media Marketing Plan, www.socialmediaexaminer.com

  8. Notes on the Surrender at Menlo Park, www.theawl.com

  9. Reassess How Your Facebook Campaigns Are Structured, PPC Hero

  10. Snapchat Will Feature Weekly Content From MLB and Baseball Fans, blogs.wsj.com

  11. Three effective LinkedIn marketing techniques, econsultancy.com

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