Sep 16, 20145 min read

Marketing Day: Google Wins Trademark Protection, Macy’s Takes iBeacon Nationwide & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post: Every day, […]
Visa Takes Over Madison Square Park With Giant #StartWeekending Installation The financial services company is trying to associate its brand with weekend fun.
Enterprise Digital Analytics Platforms – New Market Intelligence Report Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth […]
Just Because People “Google” Stuff, Company Shouldn’t Lose Trademark To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However, that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a federal court in Arizona (see opinion below). The court ruled in Google’s favor on […]
New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns. “The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton […]
Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s holiday season at two flagship stores, Macy’s says it’s broadening the use of the shopBeacon technology to all Macy’s locations during the coming weeks. The shopBeacon program involves the integration of iBeacon’s technology […]
Best Practices For Image Ads On The Google Display Network Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action.
Amazon Repricing Platform FeedVisor Launches Analytics Dashboard For High Volume Sellers FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume sellers. The reporting platform provides performance results, inventory monitoring and alerts. “Feedvisor’s self-learning algorithms collect and analyze a massive amount of information from thousands of data points, which have until now been used to drive our repricing platform,” […]
Vungle’s In-App Video Ad Exchange First To Serve Ads Via Both Pre-Caching And Streaming Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads exchange, Vungle Exchange. The technology allows ads to be served via pre-caching or streaming. Pre-caching allows ads to be served in users’ apps even when their phones aren’t connected to the Internet, the ads in […]
Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize Contributor Alex Campbell discusses the impact of Apple Pay in Passbook in the final installment in his series on marketing with Passbook and Google Wallet.
Social Networking Has Shortest, Most Frequent App Sessions Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year. Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media. In its blog post this morning Localytics said that […]
Here’s What 2.7 Billion Social Shares Say About Online Publishing What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.