Jun 25, 20146 min read

Marketing Day: Google Watches Now For Sale, Yahoo Prime View, Google I/O Keynote & More

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]
Yahoo Enters Viewable Impression Market With Prime View Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, […]
Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month Today, Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double […]
Android: Now More Than 1 Billion Active Users Per Month Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going […]
Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car During the keynote of Google’s annual developers conference today — Google I/O 2014 – the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]
Get To Know: Taco Bell CMO Chris Brandt As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]
How Blacklists Ruin Christmas For Email Marketers A blacklist is a way of blocking IP addresses or domains of email servers sending out identified spam. Once a spam source has been identified, the blacklist owner will place the domain and/or IP address onto a list so that anyone can query it and block these spam sources, whether you’re an email provider like […]
How Universal Analytics Is Different And What You Should Be Doing Now If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While Google […]
Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While delivering on the reach portion of this equation can be achieved through a number of well-known tactics, increasing campaign engagement is a much more nuanced task. The optimum content and delivery method of a campaign […]
VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the […]
YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account. The new message system will feature: […]
The Power Of The First Follower: Analyzing The Viral Spread Phenomenon First, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active encouragement, is spread and grown organically to many hundreds of times its original size in less than three minutes. Okay, But Why Did This Actually Work? This is where things get […]
Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps On the eve of Google’s biggest annual event, the I/O developer’s conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps. New Glass Hardware The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee […]
Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio […]
VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of […]