Sep 23, 20164 min read

Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook acknowledges discrepancy that had overstated a video view metric Sep 23, 2016 by Greg Finn

A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within this metric only).

Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.
Google updates Penguin, says it now runs in real time within the core search algorithm Sep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
9 tools to help you succeed with Google SERP features Sep 23, 2016 by Jordan Kasteler Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
Report: Apple may be six months from launching an Echo-like Siri assistant Sep 23, 2016 by Greg Sterling Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.
6 reasons why SEO fails, and how you can succeed at it Sep 23, 2016 by Trond Lyngbø Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
Are you losing money to ad fraud? 3 ways to protect yourself Sep 23, 2016 by Grace Kaye How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget.
A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers Sep 23, 2016 by Amy Gesenhues What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
The new era of brick and mortar: not business as usual Sep 23, 2016 by Allan Haims Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
3 ways agency account managers can work better with new client hires Sep 23, 2016 by Matt Umbro Dealing with a new hire can come with hurdles, but don’t let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.
Content marketing best practices from Oracle Sep 22, 2016 by Digital Marketing Depot The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore.