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Marketing Day: Google Updates Local Search, Content Marketing Metrics & More


Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

  1. Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […]

  2. Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that’s home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport’s increased popularity for all it’s worth, erecting an interactive game that lets players share their experiences via social media. Working […]

  3. Big Gap Between Awareness And Usage Of Digital Wallets Within the past week Google, PayPal and Amazon have all made moves in the “mobile wallet” arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and […]

  4. To Successfully Measure B2B Content Marketing, Get In The Friend Zone Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

  1. 2014 Conversion Report, www.formstack.com

Copywriting, Design & Usability

Domaining

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Social Media

  1. Diversity and Inclusion at Pinterest, engineering.pinterest.com

  2. Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community, www.socialmediaexaminer.com

  3. Five Shocking Facts That Will Change Your Entire Approach to Social Media, blog.kissmetrics.com

  4. How to Build a Relationship with a Fan or Follower that Goes Beyond Just Connecting, blogs.constantcontact.com

  5. How to Respond to Every Social Media Inquiry in an Average of 19 Minutes, www.convinceandconvert.com

  6. Measuring Twitter Brand Awareness: How to Define Your Golden Ratios, simplymeasured.com

  7. Pinterest Partnering with Shopify, performinsider.com

  8. Five Ways to Create Great Content for Facebook Pages, allfacebook.com

  9. So You Think You’re a LinkedIn Profile Expert, blog.linkedin.com

  10. Social Selling Today: Striking a Balance of Insights and Instincts, smallbiztrends.com

  11. The 3 biggest social media marketing challenges, myemma.com

  12. The ultimate guide to measuring earned media value on Facebook, www.insidefacebook.com

  13. Twitter Tests Retweet Overhaul that Could Benefit Marketers, www.dexmedia.com

  14. What Is Instagram Bolt?, allfacebook.com

  15. When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC], www.mediabistro.com

  16. Why Your Social Media Posts Are More Popular Than You Think, blog.bufferapp.com

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