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Writer's pictureFahad H
Oct 6, 20164 min read

Marketing Day: Google updates AdSense, CTR hacks & conversion optimization

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.


Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.


Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.


From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.


How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.


Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.


How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.


  1. AdSense tweaks the look for text ads again Oct 6, 2016 by Ginny Marvin

The new look is meant to emphasize the ad copy by reducing design elements.


  1. Take back control of your content Oct 5, 2016 by Digital Marketing Depot

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how branding automation […]


Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

MarTech

Social Media

Video

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