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Marketing Day: Google Trusted Stores HTTPS Compatible, User Experience Myths & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that they can now display the Trusted Stores badge on HTTPS pages. Trusted Stores merchants trying to convert […]

Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google rolled out ad targeting to reach users that have previously purchased a paid […]

Contributor Shari Thurow explores the much-touted three click rule. Do you abide by it in your UX work?

What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel.

Social scheduling service Buffer rolled out an updated iOS app today, giving its users easier ways to share to social networks from Apple’s mobile devices. Buffer’s updated app for the first time offers full iPad access to the Buffer dashboard, the company said. It also takes advantage of native sharing capabilities of iOS 8, enabling […]

This afternoon Microsoft reported fiscal Q1 revenues and profit, beating Wall Street estimates for both the top and bottom lines. Quarterly gross revenues were $23.2 billion. Adjusted profit was $0.65 per share. The company’s “devices and consumer business” (Office home, Surface, Xbox, Phones) brought in $10.96 billion. Enterprise (“commercial”) revenue was $12.28 billion. Within those […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Managing Two New Affiliate Programs, www.accelerationpartners.com

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Social Media

  1. 27 Super Easy Tactics To Boost Your Twitter Strategy, heidicohen.com

  2. 6 CEOs Who Have More Twitter Followers Than Their Companies, www.adweek.com

  3. 88% of Businesses Think Social Media is Important to Stay Competitive, www.mediabistro.com

  4. A Social Media Etiquette Guide You Might Find Useful, www.problogger.net

  5. Facebook Advertising: Not For Cheapskate Marketers, www.adexchanger.com

  6. Facebook pushes recommended games, apps in top right corner of News Feed, Inside Facebook

  7. Google+ Pushes "Promoted Posts", dejanseo.com.au

  8. How Does Social Engagement Translate to Website Traffic?, blog.simplereach.com

  9. How to Create Custom Audiences in Facebook, blog.kissmetrics.com

  10. How to Succeed on Social Media, blog.bufferapp.com

  11. Millennials’ Social Shares Don’t Stop with the Post, www.emarketer.com

  12. The Average Internet User Has 5 Social Media Accounts, www.mediabistro.com

  13. Three Facebook trends that you may not be aware of, econsultancy.com

  14. Why You Need to Revisit How You Look on LinkedIn, www.socialmediaexaminer.com

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