Oct 19, 20165 min read

Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Surveys 360 joins the Analytics 360 Suite Oct 19, 2016 by Matt McGee New enterprise-level survey product sits alongside newly renamed Google Surveys, the pay-as-you-go product available to all.
How Trump & Clinton have failed to use free space in Google for US presidential candidates Oct 19, 2016 by Danny Sullivan For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
Enterprise SEOs, unite! The SMX East 2016 session recap Oct 19, 2016 by Eric Enge What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
Facebook automotive data indicates broad value of location-based customer insights Oct 19, 2016 by Greg Sterling Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
3 things to do after a major Google algorithm update Oct 19, 2016 by Ryan Shelley Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
Machu Picchu and martech: CMO lessons from the Inca Empire Oct 19, 2016 by Scott Vaughan What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
There’s a silent killer in your sales pipeline. Do you know how to stop it? Oct 19, 2016 by Jim Williams Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors Oct 19, 2016 by Amy Gesenhues CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.
Google shares data on how mobile is set to impact shopping this holiday Oct 19, 2016 by Ginny Marvin Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.
Bazaarvoice adds ad targeting platform based on consumer intent Oct 19, 2016 by Barry Levine Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired Oct 19, 2016 by David Rodnitzky In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯ Oct 19, 2016 by Tim Peterson Brands don’t worry about harassment because they have adopted Goldilocks social strategies to avoid being targets of harassment.
Brands must close the loop on audience segmentation Oct 19, 2016 by Matt Nitzberg Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
Facebook adds new tools for local discovery and commerce Oct 19, 2016 by Greg Sterling New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
Yahoo Q3 revenue beats estimates, though search and display revenues were down Oct 18, 2016 by Greg Sterling Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.