Sep 29, 20145 min read

Marketing Day: Google Shuts Down Orkut, Facebook Launches Atlas & Up Close With Ello

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric and Sandberg, two of the top executives in the media-industrial complex, kicked off the Interactive Advertising Bureau’s MIXX conference today in New York with a discussion exploring that common ground. Both are leading businesses […]
Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep” Film Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would have thought an app game could be used to promote a movie release? Well, that’s pretty much standard practice now for certain films. One such film, Shaun the Sheep (due to be released […]
YouTube VP Of Content Tom Pickett Leaves Company The Wall Street Journal reported last Friday that YouTube’s Vice President Tom Pickett had left the company. “Tom has played an important role over the last seven years growing YouTube’s operations and content partnerships organizations,” YouTube said in a statement to the Wall Street Journal, “The strong team he has helped build will continue to […]
How To Create Hands-Off Display Campaigns That Deliver Results There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy. For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, […]
Infographic: Requiem For Orkut As Google Pulls The Plug Tomorrow Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in […]
The Customer Experience Is Key: In Every Channel And At Every Interaction Hard-sell advertising messages don’t cut it in today’s multi-channel, multi-media messaging universe. Instead, meet your customers where they live.
Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners — […]
Vine’s Android App Catches Up To IOS With Advanced Video Editing Features Vine has updated its Android app with several new video editing features, including the ability for users to import previously recorded clips. The update, which hit the Google Play store Friday, brings Android users up to speed with users with iOS devices. The iOS app was updated in August. The new features include: the ability […]
Facebook Launches Atlas, Extending Ad Serving Reach Across The Web Over the past few months there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following is from […]
Up Close: Ello, The New Social Network That Is So Hot Right Now Ello is having its moment this week. Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all. Thursday Ello said it […]
Google Contracts Forcing Search, Apps On Android Partners — Report The Information is reporting that it has seen “confidential documents … [that] show Google has been adding requirements for dozens of manufacturers like Samsung Electronics, Huawei Technologies and HTC that want to build devices powered by Android.” These requirements regulate the number of Google apps that must be pre-installed on handsets as well as the […]
American Greetings Leverages Nostalgia With Crowdsourcing Effort The company is soliciting proposals for videos featuring the Care Bears and Strawberry Shortcake.