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Marketing Day: Google Shopping tricks, holiday e-commerce predictions & Pinterest news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 3 last-minute Google Shopping tricks to level up your account for the holidays Nov 14, 2017 by Todd Saunders Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

  2. CEO who forged court order to get Google to remove defamation faces prison Nov 14, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover.

  3. Holiday e-commerce revenue will surpass $100B, according to Adobe Nov 14, 2017 by Amy Gesenhues Based on data from 1 trillion visits to more than 4,500 retail websites, Adobe predicts online sales will grow 13.8% this holiday season.

  4. Even with hype, AR struggling to scale Nov 14, 2017 by Evan Magliocca Despite all the excitement around augmented reality, it’s still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.

  5. Snapchat sells new audience-targeted Filters through revamped self-serve ads tool Nov 14, 2017 by Tim Peterson Snapchat’s new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager.

  6. The best ads aren’t ads Nov 14, 2017 by David Rodnitzky Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective.

  7. Pinterest adds custom QR-like codes for businesses, more shoppable pins Nov 14, 2017 by Tim Peterson In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.

  8. Google’s ‘Physical Web’ loses the Chrome browser Nov 14, 2017 by Barry Levine The company’s vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains.

  9. Forrester Wave report on web analytics: Adobe, AT Internet score top rank Nov 14, 2017 by Barry Levine The first such Wave since 2014, the report notes how web analytics tools fit into the wider category of digital intelligence.

  10. Forrester predicts 80% of companies will fail to comply with GDPR in 2018 Nov 14, 2017 by Amy Gesenhues The research firm’s latest “Predictions 2018: A Year of Reckoning” report outlines 13 business forecasts for the coming year.

  11. How customer identity brings the ‘wow factor’ back to Black Friday Nov 14, 2017 by Mike Sands Black Friday may be losing its luster among shoppers, but don’t lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.

  12. LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns Nov 14, 2017 by Tim Peterson Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms.


  1. Think calls are dying? The data says they’re not Nov 13, 2017 by Greg Sterling Both CallRail and Marchex found significant increases in calls over the Black Friday weekend.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. 5 marketing technology trends CMOs need to master for 2018 Nov 14, 2017 by Jim Yu As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead.

  2. Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers Nov 14, 2017 by Ginny Marvin The new study looks at fraud prevention across the mobile advertising industry.

Online Marketing News From Around The Web:

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