Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
As Amazon continues its rampant growth, will traditional retailers survive online? Jun 29, 2017 by Amy Gesenhues In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn’t even get 3%.
TAG launches tool to help keep ads off apps that pirate content Jun 29, 2017 by Ginny Marvin Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers Jun 29, 2017 by Ginny Marvin The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.
Google shows off its VR advertising concept Jun 29, 2017 by Ginny Marvin With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
How the iPhone spawned the evolution of mobile engagement Jun 29, 2017 by Josh Todd Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
Considering a social media management platform? We compare 18 leading vendors Jun 29, 2017 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity.
7 things marketers need to know about Google’s Smart display campaigns, direct from Google Jun 29, 2017 by Matt Lawson Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.
Startup Acquired launches new platform for managing mobile app install campaigns Jun 29, 2017 by Barry Levine The company says this is the first to ‘allow advertisers to act where their data is.’
Facebook will tell brands if the people clicking their ads actually made it to their sites Jun 29, 2017 by Tim Peterson Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
PaveAI unveils AI-powered platform to turn Google Analytics into actions Jun 29, 2017 by Barry Levine Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.
Innovid now screens inventory for HTML5 video ads for the first time Jun 29, 2017 by Barry Levine As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
Amazon’s Prime Day 2017 is a 30-hour event this year Jun 29, 2017 by Amy Gesenhues Prime Day is officially listed as happening on July 11, but the deals begin the night before.
How publishers, brands are using links in Instagram Stories to boost web traffic Jun 29, 2017 by Tim Peterson Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
Online Marketing News From Around The Web:
Blogs & Blogging
5 Ways You Can Use Facebook Groups to Benefit Your Blog, Problogger
7 Laws Every Blogger Must Know to Avoid Lawsuits, The Blog Herald
How to Build an Editorial Calendar in WordPress, WPExplorer
How to Build Backlinks for Your Blog From Quality Sites, Social Media Examiner
How to get your first 1,000 email subscribers, Practical Ecommerce
Business Issues
Making progress on diversity and inclusion , The Official Google Blog
Content Marketing
How to Craft a Compelling Brand Story That Wins Over Customers, MarketingProfs
How to Deliver Binge-worthy Content, Content Marketing Institute
Practical Tips to Move You Toward Your Content Marketing Goals, Copyblogger
What Content Marketers Should Know About UX Design, Simply Measured
What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure, MarketingProfs
Conversion Optimization
Copywriting, Design & Usability
5 Tips for Creating Good Headlines, 97th Floor
Choosing an Infographic Style: Chain Reactions, CopyPressed
Digital facelift or digital facepalm?, Mobile Marketer
Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images, The Buffer Blog
How To Make Use Of Weekly Design Meetings, Smashing Magazine
Website Redesign: Finding Your Ideal Schedule, Usability Geek
Why, How, And When To Use Walkthroughs To Enhance UX, Usability Geek
Domaining
How real estate agents use domain names in 2017, Domain Name Wire
What does Brexit mean for .EU domain holders in the UK?, Domain Name Wire
E-Commerce
Amazon Starts Charm Offensive as Merchants Defect to Wal-Mart, Bloomberg
10 Product Page Split Tests To Increase Your Ecommerce Conversions, Jeff Bullas
3 Threats to Retail Success During Holiday Peak Season, Multichannel Merchant
End the Amazon Summer Selling Slump With a Profit-Pulling Back-to-School Strategy, Marketing Words Blog
In the Amazon era, debating the store of the future, Digiday
Why Use Amazon’s Brand Registry?, Practical Ecommerce
Email Marketing
General Internet Marketing
5 Things You Should Know About Quora Ads, Clix Marketing PPC Blog
People-Based Advertising Guide: Unlock Audience Targeting, MarTech Advisor
You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy, Top Rank Marketing Blog
Internet Marketing Industry
MarTech
Mobile/Local Marketing
App economy expected to reach $6.3 trillion by 2021, Mobile Marketer
Apple Glasses will be bigger than the iPhone: Gene Munster, CNBC
How National Companies Can Infiltrate Local Markets, Duct Tape Marketing
Retail is Strong on Mobile Devices in Q1 – Multichannel Merchant, Multichannel Merchant
Twitter’s MoPub Mobile Ad Exchange Is Now Offering Inventory Packages, Adweek
Social Media
Are Influencers “Ghosting” Snapchat?, Multichannel Merchant
Exclusive Data on Instagram Carousels: How Well Do They Work?, Socialbakers
Facebook Ad Hacks: 6 Tips to Improve Your Facebook Ad Creative, Search Engine Journal
Facebook’s New Lifetime Value Audiences & Value Lookalike Audiences, Ignite Visibility
How Chobani, Special K & Quaker Reach Millions For Breakfast, MediaKix
How Powerful Is Instagram Influencer Marketing?, Convince and Convert
Inside the Facebook team that’s charged with keeping publishers happy, Digiday
Instagram Unleashes a Smart Algorithm to Blast Away Nasty Comments, WIRED
Listening to Your Target Audience through Social Media, Compukol
New LinkedIn Features: Reconnect with a Colleague, See Who’s Searching for You, and Fine-tune Your Profile, Official LinkedIn Blog
Optimizing CPAs by Breaking out Small Geos in Twitter Advertising, 3Q Digital
Posting Offensive Comments or Spam on Instagram? These New Filters Will Catch You, Adweek
Quick Guide to Facebook Value-Based Lookalike Audiences, The AdStage Blog
Responsibility for Social Goes Beyond Content Teams, Convince and Convert
The Most Effective Phrases in Facebook Article Headlines, MarketingProfs
Three charts that show how big video is on Instagram, NewsWhip
Tweet This! How to Tweet Quotes: Tools and WordPress Plugins for Tweetable Quotes, Internet Marketing Ninjas
Why Zuckerberg Needs Local News Providers to “Bring the World Closer Together”, Street Fight
Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App, Adweek
Video
The Incredible Story Of Facebook Video Star, Laura Clery, MediaKix
Twitch’s App Will Soon Get Mobile Streaming, Pulse Feed, More, Adweek
Want to Make Better Video Ads for Mobile? Here’s How, Facebook for Business
YouTube spotlight on “Country Foods”, Official YouTube Blog
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