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Writer's pictureFahad H

Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing &


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements Mar 17, 2017 by Ginny Marvin As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.

  2. What influencer marketing can learn from PR’s history Mar 17, 2017 by Chuck Moran Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.

  3. Email in 2017: Dying platform or still a worthy investment? Mar 17, 2017 by Len Shneyder Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.

  4. Mapping keywords to the buyer journey in SEO Mar 17, 2017 by Janet Driscoll Miller Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.

  5. MediaBrix – now Receptiv – adds programmatic video marketplace and DMP Mar 17, 2017 by Barry Levine The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”

  6. Surprise: Only 12% of top websites are using header bidding Mar 17, 2017 by Barry Levine Ad tech firm GetIntent also finds out that the leading solutions are not open source.

  7. Aprimo adds digital asset management with ADAM acquisition Mar 17, 2017 by Barry Levine With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.

  8. What makes people love the brands they love? Mar 17, 2017 by Adam Grow Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.

  9. Bing rolls out ‘Sportscaster’ Messenger bot for March Madness Mar 16, 2017 by Amy Gesenhues Bing’s bot lets fans follow their favorite NCAA men’s basketball team and will send a message if a team advances in the tournament.

Online Marketing News From Around The Web:

Analytics

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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