Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements Mar 17, 2017 by Ginny Marvin As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.
What influencer marketing can learn from PR’s history Mar 17, 2017 by Chuck Moran Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
Email in 2017: Dying platform or still a worthy investment? Mar 17, 2017 by Len Shneyder Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
Mapping keywords to the buyer journey in SEO Mar 17, 2017 by Janet Driscoll Miller Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
MediaBrix – now Receptiv – adds programmatic video marketplace and DMP Mar 17, 2017 by Barry Levine The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
Surprise: Only 12% of top websites are using header bidding Mar 17, 2017 by Barry Levine Ad tech firm GetIntent also finds out that the leading solutions are not open source.
Aprimo adds digital asset management with ADAM acquisition Mar 17, 2017 by Barry Levine With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
What makes people love the brands they love? Mar 17, 2017 by Adam Grow Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
Bing rolls out ‘Sportscaster’ Messenger bot for March Madness Mar 16, 2017 by Amy Gesenhues Bing’s bot lets fans follow their favorite NCAA men’s basketball team and will send a message if a team advances in the tournament.
Online Marketing News From Around The Web:
Analytics
Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy, Mobile Commerce Daily
The Evolution of Social Media Metrics, Socialbakers
Content Marketing
Entrepreneurs: 7 Reasons Why Content is Required, Jon Loomer Digital
So You Want to be a Content Marketer? You Better Know SEO!, Search Engine Journal
What is a Content Strategist?, CopyPressed
Why Linkable Content Wins and How To Create It?, Duct Tape Marketing
Conversion Optimization
Copywriting, Design & Usability
It’s 2017. Is SEO Copywriting Training Still Needed?, SuccessWorks
Domaining
E-Commerce
Amazon will now tell Prime members what to wear via a new “Outfit Compare” feature, TechCrunch
Amazon, eBay and QVC have the most loyal mobile shoppers, Digital Commerce 360
eBay makes a major advertising push, Digital Commerce 360
Email Marketing
5 Golden Email Campaign Strategies Inspired by St. Patrick’s Day, MarketingProfs
From easy to expert: Email list segmentation 101, Vertical Response Blog
General Internet Marketing
5 Ways to Improve Your Organization’s Marketing Agility, CMS Wire
Marketing Trends’ Separating the Truth from the Hype, MarTech Advisor
Use Employee Feedback to Build Better Marketing Campaigns, MarketingProfs
Internet Marketing Industry
MarTech
Customer Experience Matrix: Is MarTech Is Too Important To Leave To The Marketers?, Customer Experience Matrix
Top 5 Social Media Monitoring Tools To Track Your Brand Keywords, Search Engine People
Mobile/Local Marketing
Beginners Guide to Developing a Mobile Strategy, Small Biz Trends
Factors reshaping the mobile app economy, Mobile Commerce Daily
Only one thing matters in mobile Web versus mobile app debate, Mobile Commerce Daily
TV + mobile = millennial engagement, Mobile Commerce Daily
Why Snapchat’s $24 Billion Valuation Was No Surprise to Mobile Marketers, Adweek
Other Items
Social Media
ANA Tells Instagram, Snapchat, Twitter, Pinterest to Open Up, AdAge
How Consumer Brands Used Twitter Tactics to Get the Big Game Followers on Their Side, MarTech Advisor
How to Get the Most out of Social Media Listening, Socialbakers
LinkedIn open sources Flashback, a tool for mocking internet traffic, TechCrunch
What a 125-Year-Old Brand Taught Us About Standing Out on Social, NewsWhip
Why You Should Market Your Small Business on LinkedIn, Social Media Explorer
Video
5 Types of Video Content Perfect for Each Stage of the Customer Journey, Content Marketing Institute
Google promises ‘more robust’ tools to help YouTube advertisers avoid controversial videos, VentureBeat
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