Mar 24, 20155 min read

Marketing Day: Google’s New CFO, Why Brands Fail At E-Commerce & Autoplay Videos On Twitt

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook’s Talks To Host Publishers’ Content Are Heating Up Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners.
In A Coup For Google, Morgan Stanley’s Ruth Porat To Become New CFO Google announced this morning that current Morgan Stanley CFO will join Google, replacing Patrick Pichette who was Google’s second CFO and served the company for roughly seven years.
Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links.
Connected Experiences: Digital & Content Transformation With the advance of the Internet of Things, marketers’ opportunities to connect with consumers becomes much more varied — and complicated. Contributor Andy Betts recaps an Adobe Summit session.
Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site.
How To Take Your Marketing Analytics To The Next Dimension — Literally As digital marketing becomes increasingly complex, “dimensions,” and how to analyze them, are becoming a key skill for marketing analysts. Columnist Kohki Yamaguchi explains why.
Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It) The first step: stop waiting for sales to come to you. Columnist David Rekuc believes that for online retail success, your website should act as a salesperson, not a waiter.
Twitter’s New Anti-Abuse Tool “Quality Filtering” Rolling Out To Verified iOS Users Verified users on iOS will soon be seeing “Quality Filtering”, a new tool from Twitter that targets spam, abuse and threats.
Israel’s Keywee Brings Content Marketing Platform To U.S., Raises $9.1 Million Eric Schmidt’s venture capital firm and New York Times among early investors.
Autoplay Is Now The Default For YouTube Videos In testing since late last year, YouTube now serves desktop viewers a series of continuously playing videos.
“Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages Standalone iOS app enables quick collage creation from camera rolls.
New: Twitter Tests Suggestion Feature “You May Also Like” In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages.
Twitter Sets Autoplay Video Test In Motion In a limited experiment, some users of Twitter’s iOS apps will see video play without pushing the play button.