Dec 8, 20145 min read

Marketing Day: Google’s Ad Viewability Report, Search Facebook Posts & FTC’s Twitte

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that over half […]
Facebook Is Finally Rolling Out The Ability To Search For Posts Facebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be rolling out the search update for desktop and the iOS mobile app starting this week for English language users in the United States. The announcement comes more than a year after Facebook promised to give […]
Navigating The Modern Ad Serving Stack, Part 1: Direct Orders Confusion in ad tech abounds, especially around the various forms of ad buying and ad serving. In this series, we shine some light on the fundamentals of modern ad serving, and how each of the buying methods fit into the big picture.
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SMBs Should Jump On The Mobile Payments Train In 2015 2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics, Changing Landscape of Mobile Payments, with […]
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Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent. Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the […]
FTC’s First Twitter Disclosure Crackdown Is A Wake-Up Call The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear that federal regulators are serious about monitoring social media marketing, even on employees’ personal accounts. At issue was Deutsch LA’s marketing on behalf of Sony’s PlayStation Vita in 2012. The agency set up a […]