Oct 16, 20147 min read

Marketing Day: Google Q3 Earnings, Updated Facebook Ad Controls & A B2C Content Marketing Surve

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct. Google announced Q3 2014 earnings this afternoon. The company reported $16.52 billion in “consolidated revenues.” This represented a 20 percent increase over Q3 2013. However earnings per share and revenues were below Wall Street expectations. The stock is off in after-hours trading. Google sites generated $11.25 billion, which was 68 percent of total revenue (20 percent […]
Google: We Are Actively Working With HTTPS Sites To Display Google Trusted Stores Badges In August, we reported on a number of problems site owners were running into when converting to their entire sites to HTTPS because various site integrations weren’t HTTPS-friendly yet. Participants in Google’s Trusted Stores program were among those dealing with incapability problems. The Trusted Store program requires the Google’s e-commerce verification badge be displayed on […]
Facebook Ad Controls Get Big Upgrade With Ad Set Targeting & Bidding One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings that ending up disappointing due to the lack of flexibility […]
Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report, revealing 77 percent of B2C marketers surveyed are using content marketing tactics. While the B2B content marketing report included 1,800 survey responses from B2B marketers, only 307 of the marketers polled in this report […]
New Feature For Facebook Pages? Listings Of “Valuable” & “Irrelevant” Fans One of the limitations of Facebook Pages has long been the lack of quality information about people who have liked a Page. Audience insights are limited to non-specific demographics, such as user age, gender and location. Page administrators who dig around enough can pull up the list of all the users that have liked a […]
U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer] Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs the programmatic display market in the U.S. at $10 billion this year, and estimates it will top $20 billion by 2016. “2014 has proven a pivotal year, and with the majority […]
Are You Safe? Facebook Introduces Safety Check For Natural Disasters & Crises Did you feel it? Are you safe? Social media has become the default communication medium during natural disasters and other crises. With its unmatched speed and worldwide reach, there’s no better way to gather — and push out — information about humans in danger. Today Facebook announced a feature, called Safety Check, that builds upon […]
Apple Announces New iPad Air 2, Mini 3, Mac Mini And iMac With 5K Display The event began with a video recapping the recent iPhone 6 and iPhone 6 Plus launches around the world. It showed lots of excited people coming out of Apple stores in cities across the globe. Tim Cook then took the stage. He says, “It’s been an incredible year . . . an amazing reception to […]
10 Key Mobile/Location-Based Stats That Marketers Need Wondering what’s on the horizon for location-based mobile marketing? Contributor Aaron Strout discusses recent key trends.
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A Google Analytics Setup Checklist In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data.
Top 10 Movie Trailers On YouTube: The Hobbit & The Hunger Games Set To Be Season’s Top Blockbusters With a December 17 release date, “The Hobbit: The Battle of the Five Armies” is set to be a box office hit if you’re going by the most watched movie trailers on YouTube this past summer. The upcoming movie earned the No. 1 spot on YouTube’s top ten list of trailers, with more than 17 […]
The Future And Challenges Of Tag Management Contributor Hollis Thomases brings us part five of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
Google Analytics Launches New Set Of Tools For Tag Manager Users Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” According to Google, its new APIs make it easier to manage bulk user access, letting users set permissions […]
Awaiting Apple: Data Show iPad 2 Most Common, Air Best Selling iPad Tomorrow is Apple’s “one more thing” event devoted to new iPads and Macs. Earlier today some of the anticipated iPad announcements leaked, showing an “iPad Air 2″ and an “iPad Mini 3.” While these will no doubt be interesting (even compelling) devices introduced, will consumers feel compelled to buy them? Analytics platform Localytics released data showing that the iPad 2 is […]
Turn Customers Into Followers With A Free Wi-Fi Connection Offering your customers free wi-fi service is a nice perk, one that could engender good will and perhaps even return visits to your brick-and-mortar store. But now there’s a way to offer your perk and gain social media currency too. Mood Media, an Austin, Texas-based firm, announced this week the launch of Mood Social Wi-Fi, […]