Jul 17, 20145 min read

Marketing Day: Google Q2 Earnings, Facebook Tests ‘Buy’ Button, Google Analytics iOS App

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […]
Pinterest Gives Users The Ability To Follow Topic Feeds Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners will be able to […]
E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook […]
eBay: Google SEO Changes Hurt Core Business And Revenues Yesterday eBay announced second quarter earnings, which just beat analysts’ expectations. However revenue fell short of projections. The company earned $0.69 per share (vs $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter eBay suffered a major security breach and global password reset. In addition it faces intensifying competition from Google, […]
Facebook Launches Mentions, An iOS App To Help Public Figures Connect With Fans Facebook’s latest app is not for you, unless you are a public figure. The new iOS app, Facebook Mentions, will make it easier for celebrities and other public figures to interact with fans on the social network. Here’s the explanation from Facebook product manager Allison Swope: Nearly 800 million people are connected to public figures […]
At Last, Google Analytics App Comes To The iPhone Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple […]
Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster” Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for “post-PC” competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs (“12,500 factory […]
Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, […]
The Ultimate Beginner’s Guide To Finding Your Audience In Social Media Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first […]
Are Sponsored YouTubers With Undisclosed Deals Breaking The Law? As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to […]
Understanding The Complexity Of Mobile Ad Attribution In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging […]
Everything You Need To Know About The New Google+ Name Policy: An Explainer Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you […]