Apr 16, 20146 min read

Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly the stock is down nearly 6 percent in after hours trading. Below are some of the highlights from […]
After 15-Hour Sale, Google Says All Glass Units Are Sold Out Google’s one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as “out of stock.” During the day Tuesday, Google listed the white (“Cotton”) version of Glass as out of stock while continuing to sell […]
Spring Cleaning: Why You Lost Instagram Followers You might have noticed a few fewer followers on your Instagram account. It’s not a glitch. Instagram has just stopped including inactive accounts in the follower/following totals, as stated in an update on Instagram apps (see screen grab below). The details, from an Instagram spokesperson: “After receiving feedback from members in the Instagram community, we […]
Simply Measured Offers Facebook Insights With Ads Report Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it […]
Brands Can Now Turn Google+ Posts Into Interactive Display Ads Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]
Ubisoft ‘Exploits’ Your Online Profile To Tout New Game If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of the internet, you’d probably end up like one of those mental patients in American Horror Story Asylum. It’s kind of scary the trust we place in the intertubes. […]
Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and […]
Union Metrics Beefs up Social Offering With Instagram Analytics When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and tracks historical Twitter reach. But wait, there’s more! Today a new professional grade product […]
Reading Keywords’ Future In Interactive Marketing If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should take a minute or two and have a look. Right now, Google is moving away from providing third parties with the depth of data it […]
Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile […]
You Need More Than Just Google Analytics To Succeed Online If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem like crazy thinking because GA has a huge array of capabilities. However, there are many areas where we have better tools for understanding visitor behavior such as interaction, user sentiment and impact […]
What Is Your Content Marketing Aiming For? 5 Goals To Consider As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]
Why You Suddenly Lost All Those Google+ Followers On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]
Curalate Adds Tumblr To Its Visual Analytics Platform Continuing to extend its visual analytics platform, Curalate announced this week that it’s adding Tumblr metrics to the mix. Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it’s now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr. […]
Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo’s tweet during the 2013 Super Bowl blackout or Arby’s shout out to Pharrell Williams and his hat during the […]