Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The secret formula for determining a marketing budget Oct 24, 2018 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.”
Google lets users delete search data & control ad settings from Google Search page Oct 24, 2018 by Amy Gesenhues Users no longer have to go to their Google Account page to access privacy controls.
Facebook Messenger 4 will make it easier for users to connect with brands Oct 24, 2018 by Amy Gesenhues The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform.
Report: Apple expected to say GDPR a model for US privacy regulation Oct 24, 2018 by Greg Sterling CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.
SSP Smaato adds machine learning for directing inventory to DSPs Oct 23, 2018 by Barry Levine With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
Skyword merges with TrackMaven to create a content marketing platform with more insights Oct 23, 2018 by Barry Levine Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
Here’s a sneak peek at the SMX West 2019 agenda Oct 23, 2018 by Chris Sherman I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
How marketers can produce content that keeps up with the pace of personalization Oct 24, 2018 by Robin Kurzer An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden.
Online Marketing News From Around The Web:
3 marketing leaders explain how to cut through the noise with 6-second bumper ads , Think with Google
6 Ways Businesses Are Using Augmented and Virtual Reality Today, CMS Wire
8 Ways to Increase Conversions from Mobile Users, Practical Ecommerce
From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed, Top Rank Blog
How Twitter is testing ways to improve ‘conversation’, Digiday
Instagram Ecommerce, Apps & Business Accounts: The Coming Changes, Shopify
Introducing the Ad Archive Report: A Closer Look at Political and Issue Ads, Facebook Newsroom
My Simple Secret for Maintaining a Healthy Database, Marketo
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