Dec 12, 20144 min read

Marketing Day: Google Play’s Top Apps Of 2014, SlideShare Analytics & Zuckerberg’s

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

If Twitter Is The News King, Is Instagram Really A Threat?

Twitter co-founder doesn’t “give a s**t” about Instagram’s higher user numbers, while Instagram promises to improve search for breaking news images.

Lexus Brings Branded Animated GIFs To Mobile Keyboards

Working with advertising agency Team One, Lexus has capitalized on the animated GIF craze and the ability of iPhone users to switch keyboards. The automaker has introduced a collection of holiday-themed animated GIFs, available through animated GIF keyboard app, PopKey. Some of the animated GIFs are Lexus branded. Other are not. All are witty and fun, including a winking […]

Estimote-GuestDriven Hotel Beacon Rollout To Show Broader Location Capabilities

Beacons are probably the first meaningful wave of “internet of things” technology. Most of the discussion to date has surrounded their uses in retail-store environments. However they will be deployed much more widely over time. One such example is Estimote’s recent announcement with GuestDriven in the hotel industry. Beacons and apps in a hotel environment can do a […]

5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]

The Boston Red Sox and Los Angeles Kings talk about how they prove social media ROI, the value of listening and replying on Twitter and what makes a great social media brand.

Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014

Android says ‘Health and Fitness’ was the fastest growing app category in the Google Play store, with MyFitnessPal at the top of the list.

What CMOs Need To Know About Internet Marketing: The Essential Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape.

SlideShare Launches Free Analytics

LinkedIn’s presentation sharing website now offering geographic, traffic and timing data for all users.

Five Bad Marketing Habits To Give Up In 2015

As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot of advice out there about what you should be doing; but if you’re secretly thinking, “Sounds nice, but I’ll add that to my list when […]

Zuckerberg Dislikes The Idea Of A Facebook “Dislike” Button

“That’s not something that we think is good for the world,” the Facebook CEO says during his second town hall Q&A.

Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android

Google has updated its iOS search app in accordance with its new “material design” aesthetic and functionality, now making its debut in Lollipop (Android 5.0). The Lollipop-inspired material design UI is generally speaking an upgrade over the previous version of the app. The new search app incorporates the Lollipop vertical card carousel of mobile web pages, making it easy […]