Oct 1, 20155 min read

Marketing Day: Google On Ad Blocking, Microsoft & Google Patents & Promoted Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

How Do Your Calls Rate? Oct 1, 2015 by CJ Arseneau How do you know whether a call is a good lead? Lead scoring can be tricky, but columnist CJ Arseneau explains why it’s essential that marketers gain insight into ad-driven phone calls.

15 Digital Marketing Myths CMOs Need To Stop Believing Oct 1, 2015 by Scott Rayden There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all.

Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry Oct 1, 2015 by Ginny Marvin Google SVP of ads and commerce chats ad blocking and the future of digital advertising during Advertising Week.

The Problem With Google Analytics E-Commerce Tracking Oct 1, 2015 by Patrick Stox Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that, and what can you do about it? Contributor Patrick Stox explains.

So You Want To “Market On Reddit” Oct 1, 2015 by Brian Patterson Want to make Reddit a part of your digital marketing strategy, but not sure how? Check out columnist Brian Patterson’s handy guide for entering the world of Reddit.

How To Execute Account-Based Marketing At Scale Oct 1, 2015 by Peter Isaacson Are you getting the most out of your Account-Based Marketing campaign? Columnist Peter Isaacson outlines some key steps B2B marketers can take to help their ABM strategy reach its full potential.

Love, Not War: Microsoft & Google End Patent Suits Oct 1, 2015 by Greg Sterling Yesterday Google and Microsoft agreed to dismiss multiple patent lawsuits against one another. While the settlement terms were not disclosed, the agreement ends as many as 20 cases in the US and Europe that touch a range of technologies including mobile, video and gaming. Most provocatively, Microsoft and Google say they will “collaborate on certain […]

Search Marketing’s Best Honored At Inaugural Landy Awards Oct 1, 2015 by Matt McGee Nebo Agency and iProspect each collect two awards from among a dozen SEO and SEM categories.

Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House Oct 1, 2015 by Sponsored Content: aimClear A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be vital sources of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]

Pinterest CEO: Our Ads Are More Effective Sep 30, 2015 by Martin Beck Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.

Apps Using Google’s New App Indexing API Will Receive A Ranking Boost Sep 30, 2015 by Greg Finn Those apps currently working with the app indexing API may start showing up in Google search more thanks to a new ranking boost.

Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen] Sep 30, 2015 by Amy Gesenhues Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video ads.