Jul 15, 20164 min read

Marketing Day: Google My Business case study, holiday retail strategies & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook now lets broadcasters restrict their Live audiences by age, location, gender Jul 15, 2016 by Tim Peterson Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending livestreams.

Two new projects target ads at your car Jul 15, 2016 by Barry Levine In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.
10 factors that may be impacting your organic traffic Jul 15, 2016 by Stephanie LeVonne Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
Four steps to maximizing Customer Lifetime Value Jul 15, 2016 by Digital Marketing Depot In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized.
Why you cannot ignore practitioner listings on Google My Business (case study) Jul 15, 2016 by Joy Hawkins You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.
Improve B2B marketing results with Google Analytics Jul 15, 2016 by Stela Yordanova How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion.
3 retail strategies to beat Amazon this holiday season Jul 15, 2016 by Mike Sands Don’t let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year.
It’s beginning to look a lot like Christmas… Jul 15, 2016 by Pamela Parker As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.
The 2016 guide to preparing for the holiday rush Jul 15, 2016 by David Rekuc It’s mid-July, and you know what that means — that’s right, the holiday season is right around the corner! Columnist David Rekuc offers an updated holiday marketing checklist so e-commerce marketers can start off on the right foot this year.
Holiday marketing: Take some cues from 2015 trends Jul 15, 2016 by James Green As digital continues to shift consumer behavior, columnist James Green takes a look at last year’s holiday retail trends to help you know what to expect this year.
Facebook’s news feed tweak may mean more native videos, fewer links from publishers’ Pages Jul 15, 2016 by Tim Peterson Facebook data, sourced from NewsWhip, shows native videos posted by publishers’ Pages average 268% more shares than article links.
Google touts YouTube anti-piracy moves, critics remain critical Jul 14, 2016 by Greg Sterling Google says its Content ID copyright management system is working and helping “creators” monetize their content.