Sep 25, 20174 min read

Marketing Day: Google My Business, AI for link building & Instagram’s 2M monthly advertis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

3 ways to improve link equity distribution and capture missed opportunities Sep 25, 2017 by Chris Long You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
Google is making strides with Google My Business Sep 25, 2017 by Brian Smith Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
How to use AI for link building and improve your search rankings Sep 25, 2017 by Kevin Rowe As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
Instagram hits 2 million monthly advertisers, doubling in six months (again) Sep 25, 2017 by Tim Peterson Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million.
Video marketing prep for great holiday results Sep 25, 2017 by Brent Hieggelke Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.
Sailthru issues a Personalization Index for online retailers Sep 25, 2017 by Barry Levine Among the hundred retailers, only two scored just over 70, out of a possible 100.
Even for email, experience is everything Sep 25, 2017 by Jose Cebrian While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting.
6 ways the Era of Bots could dramatically change how products are marketed and sold Sep 25, 2017 by Barry Levine The CEO of a bot-building platform envisions the real impact of bot-based commerce.
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President Sep 25, 2017 by Amy Gesenhues VisionEdge Marketing’s Laura Patterson will be a part of the ‘How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations’ panel at MarTech Boston.
YouTube Studio updates let creators schedule posts & see subscriber numbers in the app Sep 22, 2017 by Amy Gesenhues The new features make it easier for creators to manage their YouTube channels from mobile devices.
Facebook will measure how its ads compare against, complement TV campaigns Sep 22, 2017 by Tim Peterson Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
How long does it take to deindex low-quality or thin content published by accident? [case study] Sep 22, 2017 by Glenn Gabe Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed.
SEO 101: Which URL versions to add to Google Search Console Sep 22, 2017 by Fili Wiese Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.