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Marketing Day: Google Launches News Lab, Twitter Searches For New CEO & LinkedIn Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Vodka Brand’s Online Game Encourages Players to #DropThatBeat At The Right Moment The Bacardi brand targets clubbers with an interactive game tied to the DJ culture.

  2. Facebook Is Catching Up To YouTube In Video Advertising Arms Race With an estimated 2 trillion video views compared to YouTube’s 3 trillion in 2015, Facebook stands to be an even stronger rival for ad dollars.

  3. About.com Launches Sponsored Content Studio For Native Ads Idea Studio will create brand-sponsored ever green content that users are searching for.

  4. Google Offers Olive Branch To Journalists & News Publications With Launch Of Google News Lab Google says it wants to collaborate with journalists and entrepreneurs to help build the future of media.

  5. Twitter Hires CEO Search Firm, Rules Out Jack Dorsey As Dick Costolo’s Replacement Company says it’s looking for someone who can “make a full-time commitment to Twitter.”

  6. Report: Global Internet Ad Spend To Overtake Traditional TV By 2020 Online ad spending already dominates in seven countries.

  7. 5 Reasons Marketers Fail With Data Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data.

  8. Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 1 Contributor Sahil Jain shares the top questions asked by PPC advertisers at a recent educational event, along with the expert panelists’ answers.

  9. MarTech Europe: Where IT & Marketing Converge – Registration Open MarTech: The Marketing Tech Conference is expanding into Europe, and will take place in London 20-21 October.

  10. Up Close With Twitter’s New Product Pages & Collections For Shopping Social media platform become more Amazon-like by allowing accounts to create pages about products and group them into collections, all of which can be tweeted.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Facebook is now worth more than Walmart, qz.com

  2. Facebook Page Events: EASY Creative Ideas!, www.clicknewz.com

  3. Facebook Pushes Advertisers to Employ Data More Effectively, www.bloomberg.com

  4. How Louis Vuitton Drove 286K Instagram Engagements in Just 6 Posts, simplymeasured.com

  5. How to Craft a Killer Pinterest Page in 4 Steps, www.searchenginejournal.com

  6. How to Effectively Use Your Social Media Time, www.compukol.com

  7. How to Launch Your Product Using Facebook, www.socialmediaexaminer.com

  8. How to Run a Successful Social Media Contest, authoritylabs.com

  9. Instagram Marketing: What Instagram’s New Ad Business Means for Brands, www.adweek.com

  10. Qualities Of Good React and Flux Qualities Of Good Facebook’s React and Flux Implementations, www.smashingmagazine.com

  11. Study: How FOX’s “Empire” harnessed TV earned audiences on Twitter, www.Twitter.com

  12. Swarm Brings Back Mayors, TechCrunch

  13. Tinder Founder Says More Than 20 Percent of Daters Swipe Right on Brands, www.adweek.com

  14. What’s the State of Facebook Advertising in Western Europe?, www.emarketer.com

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