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Marketing Day: Google I/O Coverage, Instagram Carousel Ads Go Global & Twitter Automates Amplif

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google Photos: Now With Unlimited Storage For Your Photos & Video As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.

  2. Instagram Will Give Carousel Ads A Global Push Starting June 1, the company will make the ad unit available in the United Kingdom, Canada, Australia, Germany, France and Brazil.

  3. Google Announces Major Ads Push To Court App Developers New tools, integrations and formats unveiled in Google I/O keynote.

  4. Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads Twitter gives advertisers self-service access to its video clip advertising product, according to a story in Forbes.

  5. Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements Moves seek to strengthen Google in some areas where it’s behind Apple while others push it even further ahead of its arch-rival.

  6. Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools Should you invest in optimization tools? Columnist Brian Massey dishes out data on how many businesses are using them and whether that gives them a leg up.

  7. Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS Yesterday the New York Times exposed part of a Goldman Sachs report in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads.

  8. Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too) In the first of this four-part series, columnist Tom Sathers reveals three key factors in determining a successful email marketing strategy.

  9. Apple, Google And PayPal Jockey For Position In Mobile Payments Among the anticipated announcements at Google I/O is a revamped and reinvigorated payments strategy.

  10. Google Confirms “Buy” Button Is Coming To Search Ads Buttons will enable consumers to shop right from Google.

  11. California Milk Processors Target Hispanics With $2,000 Scholarship Contest The “Got Milk?” brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 Steps to Go Above and Beyond in Social Media Customer Service, www.wordstream.com

  2. A Four-Step Social Media Strategy That Pays Off, www.martechadvisor.com

  3. Advertising is Integral to the Future of Snapchat, www.adweek.com

  4. Another Online Marketing Opportunity is Knocking: Hello #HashtagSearch, blog.kissmetrics.com

  5. Building a scalable machine vision pipeline, engineering.pinterest.com

  6. Don’t Want to Babysit Social Media? Use These 4 Tools, 3qdigital.com

  7. Facebook Instant Articles: Love ‘Em or Hate ‘Em?, www.cmswire.com

  8. Facebook is testing a new tool to lock down user logins, www.theverge.com

  9. Getting Started with Facebook Local Awareness Ads, www.clixmarketing.com

  10. Give Your Facebook A Facelift: Social Media for Dermatologists and Plastic Surgeons, www.searchinfluence.com

  11. How Fortune 500 Companies Engage Job Seekers on Twitter, www.marketingprofs.com

  12. Measuring and Driving Social Media Success with Aetna’s Lauren Vargas, www.stonetemple.com

  13. Slideshare is the digital marketing secret weapon, www.convinceandconvert.com

  14. This is Evan Spiegel’s refreshingly simple description of Snapchat, qz.com

  15. To capitalize on social media, companies rethink their products and services, econsultancy.com

  16. True Impact of Social Media Marketing for Business, www.toprankblog.com

  17. Want to Party With Tinder? Swipe Right on Its Sponsored Post, www.adweek.com

  18. What $5 Per Day Will Buy You on Facebook Ads, blog.bufferapp.com

  19. Why you are unsure how to advertise on Twitter, www.convinceandconvert.com

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