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Marketing Day: Google Hangouts Gets A Website, E-commerce Report & The Trump Factor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Facebook Gives Page Admins Quick View Of Reach & Click Stats Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.

  2. Google Gives Hangouts Its Own Place To Hang Google launches a dedicated desktop page for its free communication tool.

  3. US E-Commerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail Overall retail sales ticked up just one percent year-over-year, according to latest US Commerce Department report.

  4. Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform The company says beta tests of the new send time optimization capability increased read-rates by 25 percent.

  5. New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best.

  6. The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock.

  7. Your Online Presence Is Failing: Here Are 4 Reasons Why Is your online presence is failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it.

  8. The Generational Content Gap: How Different Age Groups Consume Content Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations.

  9. In Google’s Android-Candy Universe, “M” Is For Marshmallow Someday, in a museum, there will be an exhibit of all the statues representing all the different versions and flavors of Android. The latest — Android 6.0, or “M” — is being called “Marshmallow.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

  1. Amazon set to launch new ‘Amazon Flex’ package pickup service with Prime Now in Seattle area, www.geekwire.com

  2. Building eCommerce Brand Evangelists, www.goinflow.com

  3. Designing A Basic End-To-End Facebook Ecommerce Strategy, www.ppchero.com

  4. Ebay Names CMO Following Split From PayPal, adage.com

  5. Key ecommerce statistics from Ofcom’s Communication Market Report 2015, econsultancy.com

  6. Mobile commerce is now 30% of all U.S. e-commerce, www.internetretailer.com

  7. One Way To Compete With Amazon In E-Commerce: Personality, www.fastcompany.com

  8. Some big retailers ignore their apps but at what cost?, www.mobilecommercedaily.com

  9. The state of retail mobile apps in 5 charts, digiday.com

  10. What Global Opportunities for Online Retailers Look Like in 2015, www.marketingprofs.com

  11. Where Do Digital Buyers Start Their Online Shopping Journey?, www.emarketer.com

  12. Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business, streetfightmag.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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