Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter announces changes to improve users’ experiences Jun 13, 2018 by Robin Kurzer The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features.

2. Facebook updates Custom Audience list requirements to create more ad transparency Jun 13, 2018 by Amy Gesenhues Starting July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list.

3. 7 personalization strategies to convert more callers to customers Jun 13, 2018 by Digital Marketing Depot Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded.

4. Security breaches, no longer aberrations, need their own customer journeys Jun 13, 2018 by Barry Levine Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.

5. IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 Jun 13, 2018 by Robin Kurzer With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.

6. Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 13, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.

7. How to understand searcher intent and use it to boost SEO rankings Jun 12, 2018 by Marcus Miller Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.

8. Priorities for diagnosing JavaScript-powered websites Jun 12, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool Jun 13, 2018 by Amy Gesenhues Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.

2. Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts Jun 13, 2018 by Amy Gesenhues Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.

3. Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

Online Marketing News From Around The Web:

1. 7 Expert Cover Letter Tips to Get the Job, Hubspot

2. Advertisers Can Now Buy Video Ads On Reddit, Ad Exchange

3. At Houzz, mobile augmented reality is fueling sales, Retail Dive

4. Crafting a B2B Marketing Strategy With Flow in Mind, Marketo

5. How to Get Content Marketing Wrong? Think Like a PR Person, Content Marketing Institute

6. Improving Customer Service from Advertisers, Facebook Newsroom

7. Storytelling is the future of Content Marketing, Smart Insights

8. Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement, KoMarketing

9. Tackling Facebook Ad Disapprovals, PPC Hero

10. What is Double Opt-in and Why Should You Be Using It?, Send In Blue