Marketing Day: Google & Facebook display ads, a social media app report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Upcoming webcast: “Mapping the Value of Your Customer’s Experience” Apr 4, 2016 by Digital Marketing Depot The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new consumer?

1. [VIDEO] Marketing Land Live #7: April Fools’ gags gone bad, Snapchat 2.0 & more Apr 4, 2016 by Matt McGee If you missed our latest episode, watch the video replay below featuring Ginny Marvin, Amy Gesenhues, Tim Peterson and yours truly.

1. How to enhance your Google Knowledge Graph result (case study) Apr 4, 2016 by Tony Edward So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.

1. The rise of personal assistants and the death of the search box Apr 4, 2016 by Eric Enge Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.

1. Does Google stand a chance against Facebook in mobile display? Apr 4, 2016 by Ginny Marvin Several agency reports pointed to Google’s display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display.

1. 3 digital marketing pros sound off on upcoming Instagram algorithm Apr 4, 2016 by Alison Zeringue Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers for their thoughts.

1. Nearly 80 percent of social media time now spent on mobile devices Apr 4, 2016 by Greg Sterling Facebook dominates all other networks in engagement, while Snapchat skews much younger than the other social sites.

1. Why you should be using out-stream video ads Apr 4, 2016 by Ted Dhanik Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

1. Managing a marketing automation campaign shouldn’t require a computer science degree Apr 4, 2016 by Jeffrey L. Cohen Do today’s tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use.

1. 3 big brands that totally “get” content marketing Apr 4, 2016 by Quinn Whissen Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.

1. All digital growth now coming from mobile usage — comScore Apr 3, 2016 by Greg Sterling A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How to find relevant and proof terms for your content

2. Google makes movie showtime links to Fandango more prominent in mobile search

3. Columbia University researchers claim 28% of Google’s URL takedown requests are invalid

4. The 4 Cs: A recipe for precise remarketing campaigns

5. Google+ accounts no longer required for leaving local reviews in Google

6. Google updates the search quality rating guidelines

7. Google working on fixing Search Analytics bug In the Search Console

8. Wanted: Session ideas for SMX East

Online Marketing News From Around The Web:

Affiliate Marketing

1. What it takes to be an affiliate marketer, blog.affiliatewindow.com

Analytics

1. 7 Tools that Every Marketer must have to Accurately Measure Digital ROI, www.martechadvisor.com

2. A Great Analyst’s Best Friends: Skepticism & Wisdom!, www.kaushik.net

3. Get To Know Your WordPress Audience: Traffic Metrics, www.wpexplorer.com

4. The top 5 metrics e-commerce marketers should track, www.internetretailer.com

Blogs & Blogging

1. 5 Ways to Be Comfortable on Camera So You Can Make More Money with Your Blog, www.problogger.net

2. Catchy Headline Ideas That You can Use on Your Blog, www.searchenginejournal.com

3. How to Blog Smart – 9 Areas to Think Strategically About in Your Blogging, www.problogger.net

4. How to Effectively Write About Your Competitors on Your Business Blog and Website, www.thesaleslion.com

5. How to Maximize Blog Profit From Blog Visitors, www.blogherald.com

Business Issues

1. $85 million patent verdict, largest ever against Google, wiped out on appeal, Ars Technica

Content Marketing

1. 3 Ways to Reoptimize Underperforming Content, www.searchenginejournal.com

2. 6 Content Curation Templates for Content Annotation, www.martechadvisor.com

3. 9 Books Every Content Marketer Should Read, www.copyblogger.com

4. Business Storytelling From a Hollywood Screenwriting Coach, www.convinceandconvert.com

5. High-Utility Content to Influence Critical Decision-Making, contentmarketinginstitute.com

Conversion Optimization

1. 7 Tools to Help You Map the Customer Journey, www.toprankblog.com

2. The Silent Landing Page Conversion Killer (And How to Stop It), unbounce.com

Copywriting, Design & Usability

1. Tips and Tools to Ensure Speed Doesn’t Kill Your Site, contentmarketinginstitute.com

2. Your Handy Cheat Sheet for Writing Headlines, www.marketingprofs.com

Display & Contextual Advertising

1. Making the Most of Display Advertising, adwords.blogspot.com

Domaining

1. ICANN’s generic top-level domain rules cause major headaches for online businesses, www.techrepublic.com

E-Commerce

1. 4 Reasons Ecommerce Marketing Campaigns Fail, www.practicalecommerce.com

2. Amazon plans a big push for Prime Now fast delivery, www.internetretailer.com

3. Amazon Plans Big Push to Expand Prime Now Fast Delivery, Bloomberg

4. Clothing Led E-Commerce Spending for the First Time in 2015, blogs.wsj.com

5. Is Swiping “Tinder Style” the New Trend in Ecommerce Apps?, smallbiztrends.com

6. Top 10 interactive mcommerce initiatives of Q1, www.mobilecommercedaily.com

7. Why You Should Kill Your Customer Rewards Program & Earn Billion Dollar Loyalty Instead, company-enterprise.myshopify.com

Email Marketing

1. 2016 Email Marketing Salary Guide, www.marketingprofs.com

2. Email took an almighty beating this week, but it’s far from dead, venturebeat.com

3. Unlocking the full potential of B2B email marketing, www.emailmonday.com

General Internet Marketing

1. 3 Pitfalls Of Digital Marketing – And How To Avoid Them, www.searchenginepeople.com

2. Lighting the Torch for Your CMO: 5 Tips for Igniting Your Marketing Efforts, www.silverpop.com

3. Market Research Is the Answer to ‘Uberization’ and the Customer Challenges of the 21st Century, www.marketingprofs.com

Internet Marketing Industry

1. Mediaocean Names Veteran Industry Leader Ramsey McGrory as Chief Revenue Officer, www.prnewswire.com

2. Sizmek Releases Next Generation Open Ad Management Platform, globenewswire.com

3. Sprinklr Acquires Social Visualization Leader Postano, www.businesswire.com

MarTech

1. 3 steps needed to bridge the gap between advanced machine learning and real-world marketing, venturebeat.com

2. Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems, adexchanger.com

3. New Vistas for Marketing Technology, www.martechadvisor.com

4. Step Up Your Marketing Automation Game, www.cmswire.com

5. Technology Fuels Renaissance in Out-of-Home Advertising, adage.com

6. The Future of Marketing Technology, www.martechadvisor.com

Mobile/Local Marketing

1. Customer Engagement via App Engagement, www.tune.com

2. Does the rise of messaging apps mean brands need a “bot” strategy?, econsultancy.com

3. Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell, www.adweek.com

4. How to Optimize Your Mobile Social Media Ads, www.socialmediaexaminer.com

5. Mobile helps apparel reach top digital sales category in 2015, www.retaildive.com

6. Moving from passive to interactive viewership with apps, www.mobilecommercedaily.com

Social Media

1. 5 Twitter List Secrets From the Pros, www.adweek.com

2. Are Twitter Emojis a Growing Business Trend?, smallbiztrends.com

3. Burberry becomes the first luxury brand to sponsor a Snapchat Discover channel, digiday.com

4. Facebook is said to have withdrawn its bid to stream big NFL games, venturebeat.com

5. Here’s how Pinterest is pitching advertisers, digiday.com

6. How Can Image Recognition Help Your Company’s Social Marketing Efforts?, www.adweek.com

7. How to Set Up a Shop Section on Your Facebook Page, www.socialmediaexaminer.com

8. Our Philosophy for Building Advertising Solutions, www.facebook.com

9. Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men, www.adweek.com

10. Social media users raise concern after Reddit changes transparency report, www.reuters.com

11. The Complete Guide to Snapchat, www.searchenginejournal.com

12. The Next Big Thing for Small Screens: Facebook Instant Articles Distribution, blog.simplereach.com

13. Why Facebook’s LiveRail changed course, Business Insider

Video

1. 6 Engagement Marketing Lessons from Vloggers, blog.marketo.com

2. Balancing Engagement With Facebook Video, www.newswhip.com

3. How YouTube Gaming wants to drive 360-degree VR game videos, venturebeat.com

4. The Best Video Content for Every Step of the Marketing Funnel, www.convinceandconvert.com

5. What Makes a Video Viral?, www.ducttapemarketing.com