Jan 29, 20155 min read

Marketing Day: Google Earnings Report, Top 10 2015 Super Bowl Ads & Facebook’s 3 Billion

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Revenues: $18 Billion For Q4 ($66 Billion For Year) But CPCs Down Again Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1 billion, up 15 percent vs. Q4 2013. Quarterly revenues and earnings per share were a miss, based on consensus analyst estimates. Shares are down in after-hours trading. The following are the high […]
Top 10 2015 Super Bowl Commercials: Budweiser’s “Lost Dog” In the Lead With 7 Million Views So Far Ads released before game day have already generated more than 35 million combined views.
How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content.
Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing “We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social media.”
Björn Borg Introduces New Fashion Line With Online Game In a takeoff of the “First Person Shooter” genre, “First Person Lover” puts players in the new collection’s clothes and even enables online purchases.
Facebook Launches Opt-In Local Place Tips Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. The value is obvious. As with Foursquare Tips, Facebook Place Tips offer advice and information from the location’s Facebook Page and from people in your network who’ve been there […]
Tumblr Goes Long Form With New ‘Bloggy’ Update New post and editing features may toss Tumblr in the mix as a legitimate blogging platform for brands.
More Super Bowl 2015 Commercials & Teaser Ads: GoDaddy’s Puppy Causes A Stir & Budweiser’s Finds Its Way Home Charged with supporting the inhumane treatment of dogs, GoDaddy pulled its Super Bowl ad within hours of its release.
Google Will Retire “Other Interests” Display Network Targeting Feb 17 An Upgrade Center will roll out to manage bulk campaign changes to affinity or in-market audience targeting.
Google Analytics Simplifies Remarketing Set Up With “Instant Activation” To improve implementation success rates, Google auto-enables Advertiser Features, eliminates the need for retargeting tag updates in Universal Analytics users.
Growth In Android-To-iPhone “Switchers” Coming From Outside US Powered in part by the popularity of the iPhone 6 and 6 Plus in China, Apple delivered amazing quarterly results this week, selling nearly 75 million iPhones in the quarter. Accordingly Apple has now pulled roughly even with rival Samsung in terms of global smartphone sales. Samsung reported quarterly earnings earlier today that showed, relatively […]
How Marketers Can Keep Pace As Mobile Rises And Matures Columnist Soo Jin Oh reviews mobile trends over the 2014 holiday season revealing the power of mobile for e-tailers and e-commerce.
What Google’s New Inbox Means For Marketers With the recently-introduced interface option, consumer behavior is likely to change. Contributor Kevin Gallant explains how marketers can shift their approach to match.
Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data Publishers are increasingly looking past clicks and pageviews to focus on deeper, attention-based data.
Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now Search Engine Land’s – SMX West conference rates increase Saturday, January 31st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search, mobile marketing and more. Check out the agenda. Unbiased, […]
Facebook Now Gets 3 Billion Video Views A Day Video views on the network have tripled since September.