Dec 14, 20164 min read

Marketing Day: Google Display Network, Facebook video plans & Twitter Live

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network Dec 14, 2016 by Ginny Marvin Change takes effect January 2017.
Data as the new currency: Three keys to CMO success in 2017 Dec 14, 2016 by Jim Yu What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success.
What we’ve learned about SEO in 2016 Dec 14, 2016 by Ryan Shelley Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
How to get started on your web content personalization strategy Dec 14, 2016 by Digital Marketing Depot For many organizations that started website redesigns in recent years, web content personalization was put into the ever-growing bucket of phase 2 features and functionality, or postponed indefinitely.
Facebook plans to buy original shows to fill its new video-only feed Dec 14, 2016 by Tim Peterson Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs.
Twitter Live raises questions about Twitter’s other live-streaming product, Periscope Dec 14, 2016 by Tim Peterson With Twitter adding live streaming, whither Periscope? To wither like Vine?
Two new reports: The good news is marketers will spend more on martech Dec 14, 2016 by Barry Levine The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools.
Ad tech firm Dstillery enters B2B arena with intent data from Bombora Dec 14, 2016 by Barry Levine The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data.
Is your analytics data lying to you? Dec 14, 2016 by Jacob Baadsgaard Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions.
Digital or TV? The false dichotomy in advertising Dec 14, 2016 by Kevin O’Reilly Contrary to popular belief, you shouldn’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.
Digital Satisfaction Index shows that US brands can gain if they champion privacy Dec 14, 2016 by Barry Levine The report finds that American consumers are not too happy about online privacy.
Revealing the marketing agenda for 2017 Dec 14, 2016 by Sponsored Content: Thunderhead The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers.
Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate Dec 13, 2016 by Amy Gesenhues Tracking retailer email efforts for the first 10 days December, eDataSource says Amazon has sent 56% more campaigns than it did last year.