Oct 8, 20182 min read

Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google to shutter Google+ following undisclosed data exposure Oct 8, 2018 by Greg Sterling The final closure will happen in August 2019, but few marketers will suffer as a result.
How the Halloween zombies can help close your revenue gap Oct 8, 2018 by Ryan Phelan Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
The power of disruptive digital narrative Oct 8, 2018 by Peter Minnium The key to creating more engaging online stories may be letting your audience fill in the blanks.
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence Oct 5, 2018 by Barry Levine With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.

LivePerson boosts its automated conversational capabilities with Conversable acquisition Oct 8, 2018 by Barry Levine Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots
IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.