Marketing Day: Google+ Changes, Instagram Ad Revenue & AdSense EU Cookies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Twitter Soundly Beats Expectations With $502 Million In Q2 Revenue

Company reports 304 million in monthly active users, 316 million including users who sign in only via SMS.

1. Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited

The clothing company asked kids at Boys & Girls Clubs across North America what it means to be “unlimited,” then turned their responses into a musical back-to-school video to help support their charity fundraising effort.

1. Why Google Sent You That Message About Blocking JavaScript & CSS

Google sent mass notifications to publishers about blocked CSS and JavaScript files. Here is what you should do about it, if you got one.

1. Synthesio Partners With DataSift To Offer Facebook Topic Data

Social intelligence platform is latest tech company to offer customers access to Facebook’s stream of topic-based consumer data.

1. Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You

In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content.

1. Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU

Even publishers based in other countries must get user consent to collect data if they get visitors from EU countries.

1. A Simple Model To Determine When To Go Agency And When To Go In-House

Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.

1. Developing A Data Road Map: How To Implement A First-Party Data Blueprint

Once you’ve learned the basics for creating a first-party data strategy, it’s time to move on to the next step. Columnist Mike Sands walks you through building a data road map and the initiatives needed to reach your goals.

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1. Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017.

1. Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google

Google VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a “slew of improvements” to the core social network.

1. Have Marketers Forgotten What It’s Like To Be Human?

Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting

2. Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits

3. Google Now Issues Hotel Price Drop Alerts — But Only For Googlers

4. Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries

5. Google Search Console Warnings Issued For Blocking JavaScript & CSS

6. Calculating SEO Impact To Get Things Done

7. New Google Shopping Feed Tools For Big And Small Retailers

8. The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America

9. Moz Releases Their 2015 Online Marketing Industry Survey

10. Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out

11. MarTech Europe Lowest Rates Expire Friday. Register Now!

Online Marketing News From Around The Web:

Analytics

1. Creating Customer Profiles in Google Analytics, Renegade Search

Blogs & Blogging

1. 31DBBB Day 28 Writing Challenge: Write a Review Post, ProBlogger

Business Issues

1. Visa Invests in Stripe at $5 Billion Valuation and Strikes Commercial Deal, Too, Re/code

Content Marketing

1. 3 MozCon Presentations To Revitalize Your Content Marketing, unbounce.com

2. What You Need to Know About Playing High Stakes Content Marketing, Online Marketing Blog

3. Why Design is Important for Content Marketing, verticalmeasures.com

Conversion Optimization

1. 10 brilliant examples of calls to action, Econsultancy

Copywriting, Design & Usability

1. Designing Flexible Pie Charts With CSS and SVG, Smashing Magazine

2. Hide, copywriters! Here comes Persado’s first self-service version of its writing machine, VentureBeat

3. Top 5 Usability Mistakes Killing Your Conversions, blog.crazyegg.com

Display & Contextual Advertising

1. 3 Tips for Retargeting Without Seeming like a “Stalker” Brand, Silverpop

2. Ad Blocking: A Problem in Need of a Creative Solution, Ad Age

3. Small Conversion Actions Are Better Than No Conversion Actions, komarketingassociates.com

Domaining

1. Did OnlineEducation.com Sell for $3.3 million ?, thedomains.com

2. Verisign gets patent for predicting domain name renewal rates, Domain Name Wire

E-Commerce

1. ‘EBay Now’ One-Hour Delivery Pilot Program Ending in U.S., Wall Street Journal

2. How to use persuasion throughout the ecommerce customer journey, Econsultancy

3. Selling ’emotion’: What online retailers can learn from brick-and-mortar, Retail Dive

Email Marketing

1. How to combine face-to-face with digital marketing, Constant Contact Blogs

2. How Wilco Used MailChimp Automation to Release Their New Album, MailChimp Email Marketing Blog

3. Infographic: The Anatomy of a Phishing Email, Return Path

Internet Marketing Industry

1. Two Weeks After Content Policy Update, Reddit’s Head of Community, Jessica Moreno, Has Left the Company, Re/code

MarTech

1. 10 fascinating stats about the programmatic advertising space, Econsultancy

2. 4 Marketing Analytics That Matter, Marketo

Mobile/Local Marketing

1. Push Notifications Lift Retention Rates, eMarketer

2. Report: Indians Spend 169 Minutes Per Day on Smartphones, AdWeek

Social Media

1. Twitter for iOS update enables interactive notifications, thenextweb.com

2. 3 Big-Name Companies You Should Take Social Media Lessons From, SEO.com

3. German regulator orders Facebook to allow pseudonyms, Reuters

4. Just How Relevant Are Those Twitter Ads?, eMarketer

5. LinkedIn, Notorious for Sending Too Many Emails, Cuts Back, New York Times

6. Little-known Social Media Features that Boost Engagement, Practical Ecommerce

7. Social Media Is the First "App of the Day," Entertainment Dominates the Evening Hours, marketwired.com

Video

1. Twitter’s Periscope Now Lets You Mute Users, Watch Live On Mac Via iOS 8 Handoff, TechCrunch

2. Does TV Measurement Even Need A Standard?, AdExchanger

3. Facebook introduces GRPs for video ad buying, Business Insider