Jun 19, 20144 min read

Marketing Day: Google Buys mDialog, Twitter Buys SnappyTV & The SocialChorus Lesson

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services […]

Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad

Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you […]

Twitter Snaps Up Live-TV Clipping Platform SnappyTV

Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media. Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, […]

The Flight Path: The New Cross-Device Customer Purchase Journey

Father’s Day has just passed, and that means many consumers were scrambling last week to ensure their father’s gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase […]

Interactive Content: The Successor Of The Landing Page

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts behind them. To me, they are the interactive successor of the landing page — the next generation of lightweight web experiences for marketing campaigns. This month, I’d like to share […]

Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner with three separate ads making the top ten list. Originally launched on May 22, Shakira’s video includes a number of World Cup soccer players. It was produced in conjunction with the […]

The SocialChorus Lesson: Use “Nofollow” In Native Ads, To Avoid Google Penalties

Brand building service SocialChorus has learned a lesson that other native advertising players should also know. Even when you’re focused on building awareness through social media, you can’t ignore Google and its rules, not if sponsored posts and links in native advertising are involved. The company’s platform came under attention this week after an agency […]

Costly For What It Is, Amazon Phone Unlikely To Catch Fire

Much has already been said about Amazon’s Fire Phone since its formal unveiling yesterday afternoon in Seattle. The biggest surprise to me was its price: $199 with a two year contact and $650 unlocked. In other words it’s priced like an iPhone. The selling points of the phone have relatively little to do with the […]

By 2016, Oreo’s Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On Video

As it looks to reach consumers beyond the living room to all devices, Mondelez International, the parent company of Oreo, Cadbury, Chips Ahoy, Ritz, Triscuit and dozens of other snack brands, is boldly turning to digital video. In a deal announced this week, the company will rely on TubeMogul’s software to plan, buy and serve […]