Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The best unsubscribe email is the one you don’t send Jun 11, 2018 by Ryan Phelan
If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
Direct-to-consumer advertisers are shifting ad dollars away from Facebook Jun 11, 2018 by Amy Gesenhues After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.
Moltin launches first web-based self-checkout at apparel retailer Stance Jun 11, 2018 by Barry Levine The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk.
Survey: 87% of mobile marketers see success with location targeting Jun 11, 2018 by Greg Sterling Benefits include better response, higher engagement and customer insights.
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices Jun 11, 2018 by Robin Kurzer Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
A new report bursts the blockchain bubble Jun 11, 2018 by Barry Levine The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
Online Marketing News From Around The Web:
How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review
Your Buyer Persona Template: The Complete Guide, Social Bakers
Turning events into action, Google Agency Blog
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