Marketing Day: Google Accelerated Mobile Pages Project, Facebook Lead Ads & LinkedIn Groups

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads Oct 7, 2015 by Martin Beck Facebook makes filling out forms on mobile a two-tap process within new ad unit that is now available to all advertisers.

Jet.com Pulls Annual Membership Fee, Says Smart Carts Strategy Is Catching On Oct 7, 2015 by Ginny Marvin A little under three months after launching, the e-commerce start-up is adjusting its business model and making it free to for all consumers to shop on the site.

The Right Tools Are Critical, But You Can’t Forget The Content! Oct 7, 2015 by Alex LePage Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign.

WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages Oct 7, 2015 by Martin Beck CMS announces support for AMP versions of posts, asks for help kicking tires and squashing bugs in the plugin.

Neuromarketing For Small Business Owners Oct 7, 2015 by Chris Marentis Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.

Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting Oct 7, 2015 by Greg Sterling The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its unannounced “supercookie,” which was intended to collect and transfer data to third parties for enhanced mobile ad targeting to its 135-million-member customer base. Not actually a “cookie,” it’s a persistent identifier that tracks mobile users […]

Why The Perfect Attribution Model Doesn’t Exist Oct 7, 2015 by David Rekuc Don’t waste your time searching for the perfect attribution model. Columnist David Rekuc offers four methods of analysis that will bring you better insights into your business.

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14 Oct 7, 2015 by Martin Beck Career-focused social network is revamping the Groups experience to improve quality of conversation and is also launching a standalone iOS app for the feature.

Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages Oct 7, 2015 by Danny Sullivan Google announces a new open initiative aimed at making pages load more quickly on mobile devices, a counter to moves by Facebook and Apple.

Snapchat Bounced From comScore Top 15 Apps Chart By Google Drive Oct 6, 2015 by Greg Sterling The comScore August smartphone market share figures are out. Smartphone penetration remains at just over 77 percent in the US. Sequentially, almost all the numbers are flat. Google/Android had a 51.7 percent OS share, while Apple/iOS was hovering just above 44 percent, where they were last month. Compared with a year ago, however, Apple’s share […]