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Marketing Day: GDPR legal docs, Facebook’s A/B ad-testing & the future of retail

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Much ado about data Apr 3, 2018 by David Rodnitzky Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.

  2. Parsons Lab launches an online platform to generate GDPR legal docs Apr 3, 2018 by Barry Levine The Utah-based subsidiary of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.

  3. MarTech salary survey results — See how yours compares Apr 3, 2018 by Digital Marketing Depot MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.

  4. Study captures new consumer ‘hierarchy of needs’ facing brands Apr 3, 2018 by Greg Sterling The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized.

  5. Facebook expands A/B ad-testing capabilities & adds reporting features Apr 3, 2018 by Amy Gesenhues Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

  6. Everything old is new again: How some traditional brands have used martech to support growth Apr 3, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values.

  7. Consumers don’t want to think anymore Apr 2, 2018 by Evan Magliocca Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly.

  8. Facebook’s new Custom Audiences permission tool will require user consent confirmation Apr 2, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

  9. The future of retail is Generation Z-dependent — and martech is the way to reach them Apr 2, 2018 by Rohit Gupta Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience Apr 3, 2018 by Robin Kurzer The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.

  2. Smart marketing still hinges on humanity, not technology Apr 3, 2018 by Mike Sands As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

  3. Adobe rains down announcements for its Experience Cloud Apr 3, 2018 by Barry Levine At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

Online Marketing News From Around The Web:

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