Jun 6, 20144 min read

Marketing Day: Gatorade LeBron James Tweets, CIA On Twitter & Facebook Goes Down?

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an ailing LeBron James during the first game of the NBA Finals. James, the Miami Heat star, had left the game in the second half suffering from severe leg cramps. The air conditioning had failed in the San […]
The CIA Joins Twitter, Jokingly Refuses To Confirm First Tweet America’s spy agency, the Central Intelligence Agency, has joined Twitter — and proven it has a sense of humor right from the start. For its first tweet, the CIA joked it could neither confirm or deny that it was making its first tweet: We can neither confirm nor deny that this is our first tweet. […]
Is Facebook Down Again? Yes, For Some People Are you having problems getting into Facebook today? It’s not just you. At about noon Eastern people started complaining about Facebook access issues on Twitter: Tweets about “FacebookDown” Like last week’s outage it’s not hitting everyone. We’ve reached out to Facebook and will update if we get a response. Postscript (1:50 p.m. Eastern): A Facebook […]
Study Shows How Socialbots Can Infiltrate Twitter, Gain Followers & Influence More and more, we are counting on social media to be a reflection of reality. In many ways it has become the world’s focus group, a massive crowd-sourced data mine. News organizations use it to take the pulse of public opinion; Nielsen sells a social TV ratings report; Major League Baseball has used Twitter to […]
McDonald’s GOL! App Offers Augmented Reality World Cup Experience The FIFA World Cup kicks off in Brazil next week, but McDonald’s has given soccer fans around the world a way to get in on the action right now. As part of their global sponsorship of the FIFA World Cup, McDonald’s changed the red packaging of its fries. Working with The Marketing Store, DDB Chicago […]
Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 3 One of the joys of measuring usability on websites is being able to continually improve the user experience. During usability testing, I often observe the effect of improved interfaces first hand. Additionally, I commonly observe a shift in perception. Before usability testing, many users believe they are at fault, the ones who are making mistakes. […]
How To Do Attribution Modeling & Budget Allocation In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience segments. One of the most effective use cases for CLV is around budget allocation. Combining channel attribution modeling and CLV calculations, we can make highly calculated decisions around which channels are over- versus under-performing. […]
IMGlance.com: Think Of It Like A Techmeme For Internet Marketing News If you’ve been in the internet marketing space for some time, you’ve surely come across a few news curation websites. And I’m going to introduce you to the newest one in just a moment. Our own such site, Sphinn, thrived (and survived) for four years with a combination of news curation and forum discussion. (Today, […]
Highly Targeted Push Messages 293 Percent More Effective — Study Mobile push messaging platform Urban Airship released its latest “Good Push Index” study. It found that an average of 62 percent of mobile users share their location with apps that request it. This leads Urban Airship to assert that privacy advocates’ fears about location may be overstated. As I wrote earlier today, about the Forrester survey on consumer trust and […]