Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Should you connect with your clients across social platforms? Oct 18, 2017 by Matt Umbro Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate.

2. New Gartner report spotlights analytics tools that map customer data across channels Oct 18, 2017 by Barry Levine The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.

3. Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option Oct 18, 2017 by Tim Peterson In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

4. How machine learning levels the SERP playing field Oct 17, 2017 by Kristopher Jones Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

5. Forget B2B and B2C; the future of marketing is P2P Oct 17, 2017 by Joe Hyland Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.

6. Facebook acquires teen-centric polling app tbh and all its valuable data Oct 17, 2017 by Tim Peterson People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Salesforce’s Einstein boosts search in its Commerce Cloud Oct 18, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors.

2. Tapjoy adds interactive End Cards after its rewarded video ads Oct 18, 2017 by Barry Levine They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users.

3. Year-old ‘Privacy Shield’ framework given positive review by Europe Oct 18, 2017 by Greg Sterling The framework enables US-based companies to comply with EU data protection requirements and avoid specialized legal contracts.

4. Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program Oct 18, 2017 by Ginny Marvin Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem.

5. Why ABM has become a critical strategy for B2B marketers Oct 18, 2017 by Sonjoy Ganguly As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it’s becoming a necessity in the B2B marketing space.

6. Content meets technology: Global’s DAX acquires AudioHQ Oct 18, 2017 by Robin Kurzer Recent acquisition creates the ‘world’s largest audio advertising platform’

7. 4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers Oct 18, 2017 by Ginny Marvin In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program.’

8. Better insights provide real inroads for breakthrough ROI Oct 18, 2017 by John Steinert How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.

9. Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns Oct 18, 2017 by Ginny Marvin AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.

Online Marketing News From Around The Web:

1. The War To Sell You A Mattress Is An Internet Nightmare, Fast Company

2. AdHawk acquires Automate Ads to improve Google and Facebook ad campaigns, TechCrunch

3. An update on our commitment to fight violent extremist content online, Official YouTube Blog

4. Blackbaud and Microsoft to Strengthen Strategic Partnership to Digitally Transform the Nonprofit Sector, Blackbaud News

5. Facebook Live adds its own screen-sharing feature, The Next Web

6. For effective video ads, look beyond demographics to behavior and context, Think with Google

7. Google Serves Fake News Ads in an Unlikely Place: Fact-Checking Sites, New York Times

8. Here Are Twitter’s Latest Rules for Fighting Hate and Abuse, Wired

9. SearchSpring’s Newly Updated Relevancy Suite Enhances Search Relevancy, Site Profitability, SearchSpring

10. The Three Technologies that Will Define the Thoughtful Marketing Era, MarTech Advisor