Jul 20, 20182 min read

Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis &#038

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Smart speaker ownership driving voice adoption on smartphones Jul 20, 2018 by Greg Sterling But 38% also said they bought a smart speaker ‘to reduce screen time’.
Planning to make a video ad or other video asset? 3 things to consider Jul 20, 2018 by Jacob Baadsgaard Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.
Gartner releases first Magic Quadrant on mobile marketing platforms Jul 20, 2018 by Barry Levine Mobile-only platforms take most of the top places, above Salesforce and Oracle.
IAB Tech Labs launches blockchain-analysis pilot program Jul 20, 2018 by Barry Levine The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more Jul 20, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.
Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.
Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17 Jul 20, 2018 by Amy Gesenhues CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off.
The benefits of balancing ABM with other marketing strategies Jul 20, 2018 by Patricia Hursh Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness.