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Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.

  2. 3 types of silos killing your marketing team Feb 1, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks.

  3. Long live email: Why email’s future remains bright Feb 1, 2019 by Len Shneyder Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.

  4. Why clients in-house and what agencies can (and can’t) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns.

  5. In a world of facts, ideas are king Feb 1, 2019 by Peter Minnium Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination.

  6. How does an omnichannel vision increase sales? Feb 1, 2019 by David Le Douarin An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more Feb 1, 2019 by Amy Gesenhues The martech week in review: News and announcements in marketing technology this week that you might have missed.

  2. Why The Trade Desk’s Unified ID may be catching on Feb 1, 2019 by Barry Levine Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.

  3. Amazon’s ad business continues to soar, topped $3 billion for first time in Q4 Jan 31, 2019 by Ginny Marvin The e-commerce giant raked in $10 billion in advertising revenue in 2018.

  4. Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions Jan 31, 2019 by Greg Sterling The letter calls for more nuanced ‘opt-out’ data collection practices to enable consumers to trade or sell their personal data.

Online Marketing News From Around The Web:

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