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Marketing Day: FTC’s Native Ad Guidelines, Manual Link Building & Facebook’s Top 36

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory Dec 23, 2015 by Greg Sterling As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart from actual “content.” Proponents say, by contrast, that they provide a better user experience and don’t disrupt enjoyment of content.

  2. Modern Marketing Essentials Guide To Mobile Marketing Dec 23, 2015 by Digital Marketing Depot Practically the entire world has a mobile phone, and a whole bunch of them are smartphones. Obviously, that is not breaking news. We all know that every single day, more and more people turn to their smartphones or tablets to do nearly everything they can do on a computer.

  3. Scaling Manual Link Building Dec 23, 2015 by Andrew Dennis Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.

  4. The Six Quality Score & Ad Rank Questions Everyone Has For Google Dec 23, 2015 by Matt Lawson People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords. Columnist and Googler Matt Lawson tackles what you want to know.

  5. Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015 Dec 23, 2015 by Pamela Parker What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and more!

  6. Content Culture: Our Top Content Marketing Columns For 2015 Dec 23, 2015 by Desiree Everts DeNunzio From simple content strategy “hacks” to diving into Google Analytics, here are the topics that resonated with content marketers this past year.

  7. Trusted Media Brands’ Chief Digital Officer Is Focused On Improving User Experience Dec 23, 2015 by Amy Gesenhues Get to Know: Vincent Errico, the newly appointed Chief Digital Officer for Trusted Media Brands, Inc.

  8. Hey, Santa, Check Out Our Marketing “Naughty & Nice” List For 2015 Dec 23, 2015 by Barry Levine Wherein we help the old guy figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.

  9. Getting Attribution-Ready For The New Year Dec 23, 2015 by Eric Dezendorf Start your marketing program off on the right foot in 2016. Columnist Eric Dezendorf has some key tips on how to get attribution-ready for the coming year.

  10. Facebook’s Most Popular 360 Videos For 2015: GoPro, BuzzFeed & Zuckerberg Make The List Dec 22, 2015 by Amy Gesenhues Since launching in September, a number of publishers have taken advantage of Facebook’s immersive video experience.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Facebook Business Manager Details Marketers Should Know, ignitevisibility.com

  2. 3 steps for effective Facebook and Instagram holiday advertising, www.mobilecommercedaily.com

  3. 5 Components of a Good Social Crisis Plan, simplymeasured.com

  4. A Quick History of How Marketers Have Adapted on Facebook, contently.com

  5. A social marketing wishlist for the holidays, 3qdigital.com

  6. Don’t Sleep on These 4 Facebook Ads Manager Tools, www.takeflyte.com

  7. Getting Twitter Ads Access As An Agency, www.clixmarketing.com

  8. How to Extend the Life of Your Social Media Content, www.socialmediaexaminer.com

  9. Larger Canvas with Rich Media Sponsored Updates, blog.adstage.io

  10. Pinterest is offering a high-end data service to brands spending millions, digiday.com

  11. Social Advocacy Programs Drive Visibility for Businesses, www.emarketer.com

  12. Stop Reading About Social Media Trends And Start Listening, techcrunch.com

  13. Twitter Partners With Chat App Lookup To Let Users In India Shop In 140 Characters, techcrunch.com

  14. Twitter wants to patent a drone controlled by tweets, www.theverge.com

  15. Using Facebook Ads to Make Local Markets Adore You, company-enterprise.myshopify.com

  16. Why Facebook Advertising Is Great for Every Industry, www.ducttapemarketing.com

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