Mar 25, 20165 min read

Marketing Day: From the Editor’s Desk, paid search trends & Olapic acquires Piqora

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

From the Editor’s Desk: Why we dropped comments from Marketing Land & Search Engine Land Mar 25, 2016 by Matt McGee In the first installment of a new column, Editor-In-Chief Matt McGee talks about the decision to drop comments from our two websites.
Dear SEOs: Please stop spamming Google Maps! Mar 25, 2016 by Joy Hawkins Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
The ultimate multi-channel social strategy survival guide Mar 25, 2016 by Digital Marketing Depot Based on data collected from millions of posts across channels like Twitter, Facebook and Instagram, this comprehensive guide from Union Metrics will go over everything you need to know to create a multi-channel social strategy from scratch, or to polish your existing strategy to perfection.
3 upcoming trends in paid search Mar 25, 2016 by Mona Elesseily What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
The state of cross-channel paid search, part 3: SEM & display Mar 25, 2016 by Josh Dreller In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
Olapic acquires Piqora to boost its visual marketing platform Mar 25, 2016 by Tamar Weinberg Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West Mar 25, 2016 by Mark Traphagen How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more.
Report: Google working on its own version of Amazon Echo Mar 25, 2016 by Greg Sterling If the device is released, one question is how it would handle search results and whether it would include ads.
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform Mar 25, 2016 by Barry Levine Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.
The 5 KPIs that define a successful social CMO Mar 25, 2016 by Will McInnes How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference.
Beyond last-click attribution: Other success metrics you should be tracking Mar 25, 2016 by Kristie Colby Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account.
New report: Almost all bad bots are highly sophisticated and hard to detect Mar 25, 2016 by Barry Levine According to anti-bot service Distil Networks, 88 percent of all malicious bots are now “advanced persistent bots.”
3 ways to harness the ROI of customer reviews Mar 25, 2016 by Jordan Garner Columnist Jordan Garner discusses the power of reviews and other user-generated content in fostering transparent two-way relationships between brands and customers.