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Marketing Day: Forrester report on GDPR readiness, Facebook turns to USPS & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Make the most of MarTech — attend with your team & save! Feb 19, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California.

  2. Learn programmatic advertising from Oracle Feb 19, 2018 by Digital Marketing Depot Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience.

  3. New survey by people-based marketer Viant promotes marketing to identified users Feb 19, 2018 by Barry Levine Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.

  4. Forrester report: About a third of companies say they’re ready for GDPR but may not be Feb 19, 2018 by Barry Levine Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.

  5. Facebook to use US mail to try and prevent future election meddling Feb 19, 2018 by Greg Sterling Can snail mail thwart Russian interference in the US midterms?

  6. Tracking the ROI of organic search for B2B Feb 16, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

  7. Making website speed and performance part of your SEO routine Feb 16, 2018 by Bobby Lyons Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

  8. How to build a better marketing strategy using new technologies available today Feb 16, 2018 by Nandini Rathi Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.

  9. The challenges email marketers face in 2018 and how to overcome them Feb 16, 2018 by EJ McGowan Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Digital billboards in the UK will today start showing hacking attempts Feb 19, 2018 by Barry Levine The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.


  1. Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling Feb 19, 2018 by Robin Kurzer The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

  2. Bynder’s acquistion of Webdam creates a global DAM powerhouse Feb 19, 2018 by Robin Kurzer The digital asset management company added Shutterstock’s DAM business for $49.1 million.

Online Marketing News From Around The Web:

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